Since April Fool’s Day falls on Easter this year, many companies are looking to create a splash before everyone focuses their attention on egg hunts and chocolate. It is a great day for Marketers to participate in because humor is a powerful marketing tool. Every year, big brands and consumers, are ready to engage in this once-a-year phenomenon. Why do so many brands participate in this event? And why is it such a great marketing tool?
Who else here has struggled with combining fonts? I definitely have and that’s okay. I could be wrong, but I’d like to say all graphic designers have, especially when starting off. The struggle is just a part of the learning process.
The first question you may be asking yourself is: what exactly does it mean for a website to be responsive? A website that is designed responsively means that no matter what device a user is viewing from, the site automatically adapts and adjusts to provide the best possible user experience.
Now that the 2018 Winter Olympics has come to a close, we can explore all of the advertising that took home Gold. Advertisers spent $800 million on U.S. Olympic broadcaster, NBC during the 2014 Sochi Games, but NBC is now reporting more than $900 million in ads for this year’s games.
At times, movies can help us escape our world and bring us to a place where we see something new. They can also be a source of inspiration to the roles that we play at our companies. Many movies show how people work hard to achieve their dreams by going the extra mile or by following their passion.
With over a quarter of a million firms, construction is a crowded industry. So your best route to success is identifying what makes your company different; and please don’t just say you’re different by stating you have the best customer or quality services, and that you’re innovative, because everyone else is saying the same thing. There are many positive benefits that some simple re-branding could bring to your company.
Growing up, my friends were all musicians. Imagine being the only one who wasn’t a musician. I was always jealous of their talent, but I got to grow up in the world of gigs, concerts, and campfire songs. Now, flash-forward 8 years. I embraced my love for art and design and became a graphic designer.
Client relationships are the basic building blocks of any business. A solid client relationship through any project will be the strongest asset that will benefit both parties. However, managing a variety of personalities through multiple projects can be challenging at times.
“Manufacturer”. It’s one of those all-encompassing words that can carry so many different meanings for so many different types of companies. And that’s exactly why there’s just no one-size-fits-all manufacturer marketing strategy. It should be clearly understood that industrial marketing is very different than consumer marketing. But even within its own category, marketing for “manufacturers” can (and must) take on many different shapes and forms.
Advertising has its ups and downs, but even big brand name companies hit rock bottom sometimes. 2017 was packed with some amazing advertising campaigns, and then there was the epic fails. Here is a list of the top campaign fails of 2017.