“Animals offer connections such as companionship, loyalty, and obedience, when humans do not always offer the same things in such a simple form,” – Braunwart
Incorporating pets as part of an advertising campaign has created every marketer’s goal of emotional connection. The way one can make an emotional connection with the target demographic is to relate to them on a personal level and an excellent way to capture their attention is incorporating animals. Because who doesn’t love animals?
Let’s take a minute to see some of the top ads including animals throughout the years that produced a strong emotional connection.
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Topics:
branding,
Brand Development,
Resources,
Tools,
Brand
Knowing the key difference between Brand Identity and Brand Equity and how both are highly important for a business can help bring recognition and sets it apart from the competition.
The differentiation between brand equity and brand identity lies in the scope of each concept.
So, what really is the difference between both?
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Topics:
branding,
Brand Development,
Resources,
Tools,
Brand
One of the most significant elements of any truly great company is having a unique and memorable logo that people can instinctively recognize.
However, creating this company logo or mark, is not as easy as it looks.
Here are a few common logo design mistakes to avoid when tasked with creating a logo.
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Topics:
branding,
Logo Design,
Creative,
Design
The brand portfolio needs to support and reflect the business strategy. When you are building a brand, you must understand the business model in each product/service market in which it competes. Which leads to 2 basic questions:
- What is the business strategy?
- How are the firms and its strategic brands performing with respect to the strategy?
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Topics:
branding,
Brand Development,
Creative,
Team,
Resources,
Customer Experience,
Learning,
Graphic Designers,
Agency,
Marketing,
Tools,
Creative Team,
Creative Brief,
Essentials,
Design,
Style Guide
The first thing you should be doing before you even start sketching out ideas for logo concepts is identifying your client’s competitors. While researching competitor logos, you will begin to acquire a knowledge of trends and branding strategies in your client’s specific industry.
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Topics:
Typography,
branding,
Creative,
Team,
Resources,
Clients,
Team Building,
Learning,
Web Design,
Agency,
Marketing,
Tools,
Relationships,
Design Team,
Website Optimization,
Fonts,
Typeface,
Pairing Fonts
Want to build a powerful brand for your business, but think it might be too expensive? Think again. Here are 6 steps that will help build your brand and save you money.
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Topics:
branding,
Brand Development,
Logo Design,
Creative,
Team,
Resources,
Clients,
Team Building,
Learning,
Web Design,
Agency,
Marketing,
Tools,
Vision,
Design Team,
Marketing Budget,
Brand
Now that 2016 is behind us, we can take a moment to look back at some great viral ad campaigns that graced us during the year. 2016 as a whole was unconventional, and some top ad campaigns of the year were no different.
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Topics:
Typography,
branding,
Creative,
Team,
Resources,
Clients,
Team Building,
Learning,
Web Design,
Agency,
Marketing,
Tools,
Relationships,
Design Team,
Website Optimization,
Fonts,
Typeface,
Pairing Fonts
Typography is a part of our everyday lives whether you realize it or not. You see it in product packaging, street signs, billboards, and anywhere else where you may see words and numbers.
As a graphic designer, I have always been fascinated with the connection between typography and our emotional response to it.
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Topics:
Typography,
branding,
Creative,
Team,
Resources,
Clients,
Team Building,
Learning,
Web Design,
Agency,
Marketing,
Tools,
Relationships,
Design Team,
Website Optimization,
Fonts,
Typeface,
Pairing Fonts
