So you’re scrolling through Instagram and in between all the selfies and memes, there’s probably the occasional coffee and foodie posts, right? Or maybe someone just bought a new car, watch, or purse? As a brand, having your name out there from your customers along with how much they love your product isn’t just a warm feeling in your heart; it’s free advertisement!
Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Agency, Marketing, Tools, Creativity, Consumer Engagement, Content Creation, User Generated Content, Instagram, UGC
I have said it before, and I will say it again. The future is MOBILE.
There is no denying that mobile devices are taking center stage in the world of e-commerce. More Americans not only own mobile devices but also purchase online through their mobile devices. Since 2018, around 79% of smartphone users have made a purchase online using their mobile phone. Not only that, but 40% of all purchases during the 2018 holiday season were made on a smartphone.
Topics: Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Essentials, E-Commerce, Website, Consumer Engagement, Mobile, Mobile Application
We’ve all heard all the complaints about Millennials– how they have zero attention spans, unrealistic demands, iPhone addictions, and too much privilege. Marketing to them requires immense creativity, unparalleled customer service, and all the latest and greatest technologies and platforms.
And then there’s Gen Z.
Topics: Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Style Guide, Consumer Engagement, Content Creation, Gen-Z
A Persona is the first building block in a media campaign. You want to know who you are marketing to and what will get their attention.
Topics: Advertising, Digital Marketing, Email Marketing, Internet Marketing, Website Content, Facebook Ads, Blogs, Consumer Engagement, Content Creation
All small business owners are looking for that competitive edge to take their company to the next level. It is important to strategize marketing efforts to ensure time and energy are being allocated correctly and not wasted; as we know how valuable all business owner’s time may be.
Topics: Creative, Team, Resources, Agency, Marketing, Tools, Design, Blogs, Consumer Engagement, Content Creation
