With over a quarter of a million firms, construction is a crowded industry. So your best route to success is identifying what makes your company different; and please don’t just say you’re different by stating you have the best customer or quality services, and that you’re innovative, because everyone else is saying the same thing. There are many positive benefits that some simple re-branding could bring to your company.
“Manufacturer”. It’s one of those all-encompassing words that can carry so many different meanings for so many different types of companies. And that’s exactly why there’s just no one-size-fits-all manufacturer marketing strategy. It should be clearly understood that industrial marketing is very different than consumer marketing. But even within its own category, marketing for “manufacturers” can (and must) take on many different shapes and forms.
We live in a time where experiences are valued more than anything else. Businesses can create experiences for their customers by telling stories, driving conversations, and addressing customer needs and interests will pull people closer to their brand; and this is where engagement marketing becomes so important
Are you arranging an agreement? Attempting to bring a deal to a close? Or, possibly attempting to build office collaboration? Whatever the case, it is critical to interface with your partners and build trust. A new study in Neuromarketing shows a surprisingly simple way to do just that. And it gets better! It’s a technique you will actually enjoy using.
What is one connection in business or life you can think of that is among the most important? Go ahead, I’ll give you a few seconds to think…
Have you ever had this thought before work? "Ugh, I don't want to go into work today." If you’re like most of us, then your answer is probably yes, and for those who said no, hats off to you! It is true, work can be less-than-pleasant at times, but going into the office with a positive attitude can make for some rewarding benefits.
One key part of being a great marketer is understanding how (and why) people think and act the way they do. And as a marketer, it’s your job to ensure your business’s survival. Without you, and without your efforts, the brand or company you represent will lose its lifeblood and will eventually shrivel up and die; I know, this is some serious stuff but no pressure.
Developing creative techniques for your marketing strategy is critical when facing competitors in the construction industry. We have to remember that marketing is much more than advertising or selling.
Topics: Creative, Team, Resources, Clients, Team Building, Learning, SEO, Web Design, Search Engine Optimization, Agency, Marketing, Tools, Vision, Design Team, Website Optimization, Construction Marketing, Construction Industry, Construction SEO, Consumer Behavior, Construction Strategy
Understanding just a little about behavioral psychology can take you a long way in understanding the audience in and out of your industry. Of course, businesses often have many customers buying their products or services, so how can you understand all those personalities?
To find the answer, we turn to thorough and careful research on consumer behavior.
Topics: Creative, Team, Resources, Clients, Team Building, Learning, Web Design, Psychology, Marketing Psychology, Agency, Marketing, Tools, Relationships, Vision, Design Team, Website Optimization, Consumer Behavior