Okay... maybe not.
But marketing firms should know the huge role that basic psychological concepts play in marketing. Everything we do as marketers is based on how we believe the consumer will perceive, and then react to, the content we put out. Understanding the basic functions of the brain and what drives motivation will help improve the quality and relevance of your content, and in turn, increase your engagement.
Topics: Brand Development, Creative, Team, Resources, Clients, Team Building, Learning, Graphic Designers, Psychology, Marketing Psychology, Agency, Marketing, Creativity, Productivity
We live in a time where experiences are valued more than anything else. Businesses can create experiences for their customers by telling stories, driving conversations, and addressing customer needs and interests will pull people closer to their brand; and this is where engagement marketing becomes so important
Topics: Creative, Team, Resources, Clients, Team Building, Learning, Psychology, Agency, Marketing, Tools, Relationships, Vision, Design Team, Food, Lunch
Are you arranging an agreement? Attempting to bring a deal to a close? Or, possibly attempting to build office collaboration? Whatever the case, it is critical to interface with your partners and build trust. A new study in Neuromarketing shows a surprisingly simple way to do just that. And it gets better! It’s a technique you will actually enjoy using.
Topics: Creative, Team, Resources, Clients, Team Building, Learning, Psychology, Agency, Marketing, Tools, Relationships, Vision, Design Team, Food, Lunch
Understanding just a little about behavioral psychology can take you a long way in understanding the audience in and out of your industry. Of course, businesses often have many customers buying their products or services, so how can you understand all those personalities?
To find the answer, we turn to thorough and careful research on consumer behavior.
Topics: Creative, Team, Resources, Clients, Team Building, Learning, Web Design, Psychology, Marketing Psychology, Agency, Marketing, Tools, Relationships, Vision, Design Team, Website Optimization, Consumer Behavior
