Inside The Agency Blog

How Animals Are Making Us Buy – Top Animal Advertising Campaigns

Posted by Natalia Sanchez on Nov 16, 2018 12:07:00 PM

“Animals offer connections such as companionship, loyalty, and obedience, when humans do not always offer the same things in such a simple form,” – Braunwart

Incorporating pets as part of an advertising campaign has created every marketer’s goal of emotional connection. The way one can make an emotional connection with the target demographic is to relate to them on a personal level and an excellent way to capture their attention is incorporating animals. Because who doesn’t love animals?

Let’s take a minute to see some of the top ads including animals throughout the years that produced a strong emotional connection.

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Topics: branding, Brand Development, Resources, Tools, Brand

Brand Identity vs Brand Equity: What's the Real Difference?

Posted by Natalia Sanchez on Oct 29, 2018 9:30:00 AM


Knowing the key difference between Brand Identity and Brand Equity and how both are highly important for a business can help bring recognition and sets it apart from the competition.

The differentiation between brand equity and brand identity lies in the scope of each concept.

So, what really is the difference between both?

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Topics: branding, Brand Development, Resources, Tools, Brand

Branding Without Breaking The Bank

Posted by Adriana Gonzalez on Mar 9, 2017 1:57:00 PM

Want to build a powerful brand for your business, but think it might be too expensive? Think again. Here are 6 steps that will help build your brand and save you money.

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Topics: branding, Brand Development, Logo Design, Creative, Team, Resources, Clients, Team Building, Learning, Web Design, Agency, Marketing, Tools, Vision, Design Team, Marketing Budget, Brand

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