Since April Fool’s Day falls on Easter this year, many companies are looking to create a splash before everyone focuses their attention on egg hunts and chocolate. It is a great day for Marketers to participate in because humor is a powerful marketing tool. Every year, big brands and consumers, are ready to engage in this once-a-year phenomenon. Why do so many brands participate in this event? And why is it such a great marketing tool?
At times, movies can help us escape our world and bring us to a place where we see something new. They can also be a source of inspiration to the roles that we play at our companies. Many movies show how people work hard to achieve their dreams by going the extra mile or by following their passion.
Client relationships are the basic building blocks of any business. A solid client relationship through any project will be the strongest asset that will benefit both parties. However, managing a variety of personalities through multiple projects can be challenging at times.
A Persona is the first building block in a media campaign. You want to know who you are marketing to and what will get their attention.