Inside The Agency Blog

Did you know that your companies social media accounts could be used for more than just a way of brand awareness? Facebook and Instagram, specifically, have developed new shopping features over the past few years that will take your e-commerce sales to the next level. If you haven’t noticed, online shopping has grown tremendously in popularity in recent years and has been paving the way consumers shop. The evolution of online shopping has gone from surfing the web on desktops to purchasing on the go through our smartphones, to being able to purchase directly on our social media platforms without being redirected to a website. Yes, you heard me right, we can purchase directly from our social media platforms, specifically Facebook and Instagram. 

Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Agency, Marketing, Tools, Creativity, Essentials, Healthy Living, Productivity

As many graphic designers may agree, one of the hardest parts of what we do is finding ways to stay creative and inspired. Our line of work is full of countless hours plugging away behind a computer monitor moving pixels around and trying to figure out the best solution for the design. Our computers are such a major part of our lives, that we can’t imagine life without them. We use them at work and then we use them at home. I often say to people that I carry my whole life with me on my laptop and I take care of it as if it were a child; well not to that extent, but close. I love working on computers and having everything at my disposal, but after some time this can get very draining.

Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Agency, Marketing, Tools, Creativity, Essentials, Healthy Living, Productivity

There are over 1 billion mobile device owners in the world spending an average of four hours a day using them. As a business owner, how can you grab their attention while they are scrolling during that time? What if there was a creative option that could make your advertisements stand out from the rest? The answer is video. Potential customers are more inclined to engage with advertisements that have movement rather than still imagery. What’s even more exciting is the various types of videos available. Today’s technology offers multiple options of formats for creating advertising videos that keep you relevant in the digital community.  

Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Agency, Marketing, Tools, Creativity, Essentials, Healthy Living, Productivity, video, Film

When someone mentions the word ‘work’, are the first words that pop into your head: mandatory, boring, and repetitive? Not for us at Pulse, and truly it shouldn’t be that way for you either. Yes, work may be mandatory (if you want to 1. Make money and 2. Keep your job) but it does not have to be boring, nor does it have to seem repetitive or never-ending. At Pulse, we have seven cultural beliefs that we use to shape how we work and interact with our coworkers. Here’s how you can change the dynamic of your workspace into a more positive one, based on our cultural beliefs and values. 

Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Agency, Marketing, Tools, Creativity, Essentials, Office Culture, Productivity, balance

The design of your office is important because it sets up the entire atmosphere of your company. More and more companies are transforming their spaces into an open office layout to align with the current trends and allowing for a more collaborative environment. While not many companies may see this change as an effective one, here are some reasons to think about it from a different perspective.

Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Agency, Marketing, Tools, Creativity, Essentials, Healthy Living, Productivity, balance, travel

Recently I participated in an exercise where I wrote my own eulogy. 

Morbid? Maybe.

But it made me think. 

Before I put pen to paper, I started to contemplate.

What is the legacy I am leaving in this world? 

Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Agency, Marketing, Tools, Creativity, Essentials, Healthy Living, Productivity, balance

Monday through Friday, 8 hours a day. That is the standard work week for an average American. When looking for a job, people will consider looking for a company that has good benefits, hours, and culture. One way companies are starting to leverage themselves with good hours and a work-life balance is by switching to a 4 day work week. Instead of working 8 hours a day for 5 days a week they work 10 hours a day for 4 days a week, typically either having Monday or Friday off. Switching to a 4 day work week from a 5 day work week has shown numerous benefits including; employees not taking as much time off, work-life balance, increase productivity, and saving money altogether. 

Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Agency, Marketing, Tools, Creativity, Essentials, Healthy Living, Productivity, balance, travel

At Pulse, we strongly encourage our employees to travel. When you travel, you experience people and cultures in a way that you never could in a book. You come back to work with new perspectives, creative ideas, and a refreshed state-of-mind. You also bring back stories that inspire and energize your coworkers. It’s definitely my favorite way to stay inspired.

Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Agency, Marketing, Tools, Creativity, Essentials, Healthy Living, Productivity, balance, travel

Guess what.

 

No one will like you if you’re boring.

 

It’s harsh — but real.

 

The whole point of marketing is to make your products or services seem more appealing and purchase-worthy. How on earth are you planning to sell to people if you’re boring them to death?

Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Marketing Psychology, Agency, Marketing, Tools, market research, Essentials, Content Creation, Productivity

What the heck is SEO? 

The most popular question I’m asked by clients, friends, and business associates is the following: “So, what the heck is SEO?” This term is thrown around so often in the marketing world that it’s almost taboo these days. I believe so much of the confusion regarding it lies in its ambiguity. 

Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, SEO, Web Design, Agency, Marketing, Tools, Essentials, Productivity