Logos are an important part of any company or business, as they are the identity of the company. It is essential to have a strong and memorable logo.
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Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide
One of the most significant elements of any truly great company is having a unique and memorable logo that people can instinctively recognize.
However, creating this company logo or mark, is not as easy as it looks.
Here are a few common logo design mistakes to avoid when tasked with creating a logo.
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Topics: branding, Logo Design, Creative, Design
Composition is one of the most important elements in design. Having a dynamic composition will make for a more successful design overall because it is more interesting and will draw the audience’s attention. Composition is the art of organizing elements in a design into a harmonious and pleasing whole. It is important to take into consideration how objects are placed in a design or work of art.
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Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide
The brand portfolio needs to support and reflect the business strategy. When you are building a brand, you must understand the business model in each product/service market in which it competes. Which leads to 2 basic questions:
- What is the business strategy?
- How are the firms and its strategic brands performing with respect to the strategy?
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Topics: branding, Brand Development, Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide
Most people tend to think that being a graphic designer is a solitary job. You hide out in a room and work on your computer, magically creating these designs and sending them off to clients. While this may be true, it does not have to be. One of the best parts of being a graphic designer is being able to collaborate with other designers.
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Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide
All small business owners are looking for that competitive edge to take their company to the next level. It is important to strategize marketing efforts to ensure time and energy are being allocated correctly and not wasted; as we know how valuable all business owner’s time may be.
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Topics: Creative, Team, Resources, Agency, Marketing, Tools, Design, Blogs, Consumer Engagement, Content Creation
Gestalt is a psychology term which means "unified whole". It refers to theories of visual perception developed by German psychologists in the 1920s. These theories attempt to describe how people tend to organize visual elements into groups or unified wholes when certain principles are applied.
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Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide
One of the most important things to have in a business, whether it is a small family owned business or a huge corporate entity, is a brand style guide. A brand style guide is essentially the DNA of a business. It holds the framework for every aspect of the business as a brand.
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Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide
As a designer, one of the most tedious things to work with can be typography. A design can either be made or broken depending on the typography. Many designers fear using typography or just have no purpose behind their choices at first, but you just need to learn how to use it effectively.
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Topics: Typography, Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design
