What the heck is SEO?
The most popular question I’m asked by clients, friends, and business associates is the following: “So, what the heck is SEO?” This term is thrown around so often in the marketing world that it’s almost taboo these days. I believe so much of the confusion regarding it lies in its ambiguity.
Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, SEO, Web Design, Agency, Marketing, Tools, Essentials, Productivity
Every career requires certain skills or needs that a person must possess in order to be successful at it. Take being a singer, for example. Without being highly skilled in singing and entertaining, you wouldn’t make it very far in your career. What about a graphic designer? You should have an eye for design, immense creativity, and the skills to run and work Adobe software programs — like the designers here at Pulse. Project management is no different; in order to do your job well, there are quite a few skills you need to really excel and thrive. These include communication, time management, planning, and leadership.
Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Web Design, Agency, Marketing, Tools, Essentials, Productivity
We’ve all heard the expression that actions speak louder than words. But what about when it comes to branding?
Every brand has a core message – well, every successful brand, that is. By that, I don’t mean just a description of its products or services, but a voice, a style, a tone: something that consumers can relate to. You may not realize it, but most of your purchasing decisions are based on subconscious feelings. In fact, 90% of all buying choices made by anyone are influenced by underlying emotions or connections to a given brand. Do you still think words aren’t important?
Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Web Design, Agency, Marketing, Tools, Essentials, Content Creation
Creating graphics can be a daunting task for anyone just starting out in the world of web design. The graphics are very important to the success of a website because they are what keeps your audience engaged. People may come to your site for information, but the images are what truly captivates them. Images set the whole tone of your site; within a few seconds, people can determine whether they even like your site and think it is worth exploring simply based on a few images.
Topics: Creative, Team, Resources, Clients, Learning, Graphic Designers, Web Design, Agency, Marketing, Tools, Essentials, Website, Web Graphics
You’re a busy entrepreneur.
You barely have time to sleep.
In fact, sleep feels like the enemy because you know that if you don’t do the work it will never get done.
You want to grow your business but you can’t take any more work on your plate.
Maybe you feel stuck… like it’s never going to end.
Everyone tells you that you need to be working on your business instead of in it but you can’t seem to figure out how that’s even possible.
In this blog post I’ll share 4 business systems that will help you get out of your business and give you some breathing room to take your family on vacation for the first time in forever.
How does that sound?
Good, let’s dive in…
Topics: Advertising, Online Advertising, Web Design, Website Optimization, Facebook Ads
How many email lists have you signed up for to get a special discount code or a piece of information?
For me, the answer is probably 4 in the last week.
I most likely will never become a customer to these brands I signed up with… but that doesn’t mean they should stop trying to sell to me.
When a brand does email marketing the right way, I’ll actually consider buying.
And if their offer is something I want, I’ll buy it.
In this article I’m going to give you some marketing tactics you can implement today to ethically get more of the email leads you generate to buy your products and services.
Let’s get into it…
Topics: Advertising, Online Advertising, Web Design, Website Optimization, Facebook Ads
Sales.
Revenue.
Fat stacks.
As a business owner or marketing director, I know you love serving your customers and clients…
But at the end of the day you need to make money.
You have payroll and bills to pay.
You’ve been told by all the marketing companies that more traffic will help grow your business…
But you haven’t seen the results they’ve promised.
Topics: Advertising, Online Advertising, Web Design, Website Optimization, Facebook Ads
We did it! We've made it to the new year! Welcome to a time of celebration and change. Along with new year's resolutions, there are many new trends coming to every industry in 2018. As a graphic designer, I have been the most interested in typography trends. Therefore, I have picked 6 of my favorite typography trends that you can look forward to in 2018.
Topics: Creative, Team, Resources, Clients, Team Building, Learning, Web Design, Agency, Marketing, Tools, Relationships, Design Team, Images
Wether you are a beginning designer or a seasoned veteran; keyboard shortcuts are a great way to save time and streamline your work process. Enjoy these shortcuts that we love to use at Pulse!
Topics: Creative, Team, Resources, Clients, Team Building, Learning, Web Design, Agency, Marketing, Tools, Relationships, Design Team, Images
Not so long ago, digital advertising was a thing of the future. At the turn of the century, online advertisements were the pests of the internet and you swatted them away as soon as they popped up. Fast forward to today and digital advertising has grown into one of the most customizable and efficient marketing strategies.
Topics: Advertising, Creative, Team, Resources, Clients, Team Building, Learning, Digital Marketing, SEO, Web Design, Search Engine Optimization, Website Content, Google Ranking, Agency, Marketing, Tools, Relationships, Vision, Design Team, Website Optimization, Google
