Okay... maybe not.
But marketing firms should know the huge role that basic psychological concepts play in marketing. Everything we do as marketers is based on how we believe the consumer will perceive, and then react to, the content we put out. Understanding the basic functions of the brain and what drives motivation will help improve the quality and relevance of your content, and in turn, increase your engagement.
Topics: Brand Development, Creative, Team, Resources, Clients, Team Building, Learning, Graphic Designers, Psychology, Marketing Psychology, Agency, Marketing, Creativity, Productivity
Guess what.
No one will like you if you’re boring.
It’s harsh — but real.
The whole point of marketing is to make your products or services seem more appealing and purchase-worthy. How on earth are you planning to sell to people if you’re boring them to death?
Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Marketing Psychology, Agency, Marketing, Tools, market research, Essentials, Content Creation, Productivity
One key part of being a great marketer is understanding how (and why) people think and act the way they do. And as a marketer, it’s your job to ensure your business’s survival. Without you, and without your efforts, the brand or company you represent will lose its lifeblood and will eventually shrivel up and die; I know, this is some serious stuff but no pressure.
Topics: Creative, Team, Resources, Clients, Team Building, Learning, Digital Marketing, Marketing Psychology, Agency, Marketing, Tools, Vision
Understanding just a little about behavioral psychology can take you a long way in understanding the audience in and out of your industry. Of course, businesses often have many customers buying their products or services, so how can you understand all those personalities?
To find the answer, we turn to thorough and careful research on consumer behavior.
Topics: Creative, Team, Resources, Clients, Team Building, Learning, Web Design, Psychology, Marketing Psychology, Agency, Marketing, Tools, Relationships, Vision, Design Team, Website Optimization, Consumer Behavior
