A storyboard can be an extremely effective tool to have during your pre-production process. They tell your story in a visual way and can improve the overall thought process around your written script. The main benefit of a storyboard is to make sure that everyone is on the same page by specifying what scenes are going to be developed and how.
Topics: Creative, Resources, Clients, Learning, Agency, Marketing, Tools, Relationships, Creative Team, Vision, storyboard
It is not uncommon to hear about the new trend of bringing your pet into the office for a day. Actually, pet-friendly workplaces are becoming more and more common in today’s business culture. Google, Amazon, Ben & Jerry’s, Etsy, and many other large companies allow their employees to bring pets into work.
Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Vision, Open Office, Office Environment
A strong, powerful, well-trained voice is the secret ingredient to a successful media production. The human voice is a powerful instrument. Take Morgan Freeman or Sean Connery for example, their voices could be used in every scenario possible and it will still sound interesting and compelling.
So how can you distinguish between a good voice over and a bad one? Here are a few things to consider.
Topics: Creative, Resources, Clients, Customer Experience, Learning, Agency, Marketing, Tools, Relationships, Creative Team, Vision, Voice-Over
Finding a candidate that fits your culture and is qualified for the job is not an easy task. Interviews are used to get to know the candidate, but they can be quite terrifying for candidates and you might not really know if they are the right fit.
Topics: Creative, Team, Resources, Customer Experience, Team Building, Learning, Agency, Marketing, Tools, Creative Team, Vision, Culture, Interviews, Questions
Sometimes the word “no” can come with a negative stigma. Especially in the workplace, the word “no” tends to be avoided because it tends to create tension or even confrontation. But sometimes, saying no can create an increase in productivity, which can lead to more efficiency.
Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Creative Team, Vision, Creativity, Open Office, Office Environment
One key part of being a great marketer is understanding how (and why) people think and act the way they do. And as a marketer, it’s your job to ensure your business’s survival. Without you, and without your efforts, the brand or company you represent will lose its lifeblood and will eventually shrivel up and die; I know, this is some serious stuff but no pressure.
Topics: Creative, Team, Resources, Clients, Team Building, Learning, Digital Marketing, Marketing Psychology, Agency, Marketing, Tools, Vision
Although we are well into 2017 by now, it’s never too late to catch up on the trends that you should be aware of this year. You don’t always need to follow trends if they don’t work for a specific project or client, however, they will help guide you and show you where you should be looking for your inspiration throughout the year.
Topics: Typography, Creative, Team, Resources, Clients, Team Building, Learning, Agency, Marketing, Tools, Relationships, Vision, Design Team, Marketing Materials, Visual Trends, 2017
As a designer, one of the most tedious things to work with can be typography. A design can either be made or broken depending on the typography. Many designers fear using typography or just have no purpose behind their choices at first, but you just need to learn how to use it effectively.
Topics: Typography, Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design
In the 21st century, social media is a must-have for any business. Instead of just taking a stab in the dark, businesses have to be purposeful and strategic in their social media marketing. If you want to learn how to confidently run social media for your business, keep reading.
Topics: Advertising, Creative, Team, Resources, Customer Experience, Learning, Online Advertising, Agency, Marketing, Tools, Facebook
For anyone who has worked in the education industry, you know what I mean when I say it’s a “world all of its own.” Those new to the world of marketing for education, or for those that would just like a few extra hints, here is the ultimate secret to getting ahead of your competition.
Topics: Creative, Team, Resources, Clients, Team Building, Learning, SEO, Social Media Marketing, Agency, Marketing, Tools, Relationships, Vision, Design Team, Education Industry Marketing, University Websites, Search Engine Marketing, Marketing Materials, Schools and Universities Marketing
