In the 21^st century, social media is a must-have for any business. Instead of just taking a stab in the dark, businesses have to be purposeful and strategic in their social media marketing. If you want to learn how to confidently run social media for your business, keep reading.

1. Evaluate Your Current Social Presence

Before you move forward with your new strategy, take a good look at your current standing in social media. Make sure to account:

• What networks are you currently on?
• Are those networks optimized?
• Which networks are bringing you the most value?
• How do your profiles compare to those of your competitors?

2. Document Your Target Demographic

You need to identify your target market in order to best cater to them. Take into consideration these key demographics:

• Age
• Location
• Job Title
• Income
• Needs
• Most Used Social Network

Each key demographic is going to need to be marketed to in a way they best understand. A 50-year-old male lawyer from New York is going to be interested in different posts than a 23-year-old female juicery owner from Oregon. Make sure you tailor your posts through language and style to really connect with your audience.

3. Create and Curate Engaging Content

Now this is the fun part, you get to post! Followers can tell when a brand is being authentic and fun. Start building a relationship and better yet, a friendship, with your audience. You should be posting and interacting with your audience at least once a day. This activity will lead them back to your page and increase social traffic. On the flip side, don’t bombard your followers. How do you feel when you see back to back posts from someone? Yeah, don’t be that person.

Something to keep in mind, don’t share posts from someone who could be classified as a competitor. Try creating your own posts like:

• Images
• Videos
• Blog Posts
• Company News
• Infographics
• eBooks
• Interviews

4. Use A Social Media Management Program

When you have to manage a bunch of different of channels for multiple clients, it can be overwhelming. Having a social media management tool will allow you to effectively oversee all social media, getting you better results over time. And one of the greatest time-saving advantages in a social media management tool is the ability to schedule posts ahead of time. Check out the following programs:

• Hootsuite
• Buffer

5. Track, Analyze, Optimize

Being a good social media manager is all about testing. It’s all about trial and error and if you’re not measuring your key metrics, then how will you know how your campaigns are doing? You should be tracking your results, analyzing the data, and then making tweaks to optimize them. A great social media strategy is never set in stone, however. Try these analytical tools to help you stay on track:

• Simply Measured
• Sprout Social
• Raven
• Nuvi

Tips: Fun Tools!

Make sure to use these tools to make your posts even more engaging and fun. Plus, it’ll make your job a little easier.

• Adobe Spark
• Canva
• Grammarly

If this was overwhelming, consider using Pulse Marketing as your social media manager. Our services help cater to your needs and wants, so give us a shout today!