We live in a time where experiences are valued more than anything else. Businesses can create experiences for their customers by telling stories, driving conversations, and addressing customer needs and interests will pull people closer to their brand; and this is where engagement marketing becomes so important
Topics: Creative, Team, Resources, Clients, Team Building, Learning, Psychology, Agency, Marketing, Tools, Relationships, Vision, Design Team, Food, Lunch
The brand portfolio needs to support and reflect the business strategy. When you are building a brand, you must understand the business model in each product/service market in which it competes. Which leads to 2 basic questions:
Topics: branding, Brand Development, Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide
Maintaining a great corporate culture is valuable for all companies. What is company culture you ask? Well, it’s your identity. It’s your blood line. It is what’s at the core of your company that establishes the values and uniqueness that set’s you apart.
Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, WordPress, Website, Themes
Most people tend to think that being a graphic designer is a solitary job. You hide out in a room and work on your computer, magically creating these designs and sending them off to clients. While this may be true, it does not have to be. One of the best parts of being a graphic designer is being able to collaborate with other designers.
Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide
To some, PowerPoint is that old program that you used to use back in high school that you have long forgotten. To others, just the word “PowerPoint” brings an immediate association to WordArt and Microsoft Paint. Oh the nostalgia. But when I had the opportunity to help a friend out with their PowerPoint Presentation recently, it allowed me to really dive deep into the new world of PowerPoint and see how things have truly changed for the better.
Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, WordPress, Website, Themes
Marketing online has evolved over the last 10 years. Consumers have gotten smarter and pickier about who they give their attention and hard earned dollars to. Gone are the days when you could just blast a purchased email list with your product or service offer and count the orders as they roll in.
Topics: Advertising, Creative, Team, Resources, Clients, Team Building, Learning, Digital Marketing, Online Advertising, Agency, Marketing, Tools, Vision, Facebook, Facebook Ads
Not so long ago, digital advertising was a thing of the future. At the turn of the century, online advertisements were the pests of the internet and you swatted them away as soon as they popped up. Fast forward to today and digital advertising has grown into one of the most customizable and efficient marketing strategies.
Topics: Advertising, Creative, Team, Resources, Clients, Team Building, Learning, Digital Marketing, SEO, Web Design, Search Engine Optimization, Website Content, Google Ranking, Agency, Marketing, Tools, Relationships, Vision, Design Team, Website Optimization, Google
Are you arranging an agreement? Attempting to bring a deal to a close? Or, possibly attempting to build office collaboration? Whatever the case, it is critical to interface with your partners and build trust. A new study in Neuromarketing shows a surprisingly simple way to do just that. And it gets better! It’s a technique you will actually enjoy using.
Topics: Creative, Team, Resources, Clients, Team Building, Learning, Psychology, Agency, Marketing, Tools, Relationships, Vision, Design Team, Food, Lunch
SO, WHAT IS A DESIGN SPRINT?
“The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at GV,” (Google Ventures) “it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use.
Topics: Creative, Team, Resources, Clients, Team Building, Learning, Agency, Marketing, Tools, Relationships, Design Team, Images, Sprint, Process
All small business owners are looking for that competitive edge to take their company to the next level. It is important to strategize marketing efforts to ensure time and energy are being allocated correctly and not wasted; as we know how valuable all business owner’s time may be.
Topics: Creative, Team, Resources, Agency, Marketing, Tools, Design, Blogs, Consumer Engagement, Content Creation
