Inside The Agency Blog

Choosing The Right Professional Voice-Over

Posted by David Cardoza on Jun 8, 2017 1:00:00 PM

A strong, powerful, well-trained voice is the secret ingredient to a successful media production. The human voice is a powerful instrument. Take Morgan Freeman or Sean Connery for example, their voices could be used in every scenario possible and it will still sound interesting and compelling.

So how can you distinguish between a good voice over and a bad one? Here are a few things to consider.

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Topics: Creative, Resources, Clients, Customer Experience, Learning, Agency, Marketing, Tools, Relationships, Creative Team, Vision, Voice-Over

2017 Visual Trends: This Year's Color, Design, Branding & Photography Trends

Posted by Andrew Stickelman on May 25, 2017 11:30:00 AM

Although we are well into 2017 by now, it’s never too late to catch up on the trends that you should be aware of this year. You don’t always need to follow trends if they don’t work for a specific project or client, however, they will help guide you and show you where you should be looking for your inspiration throughout the year.

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Topics: Typography, Creative, Team, Resources, Clients, Team Building, Learning, Agency, Marketing, Tools, Relationships, Vision, Design Team, Marketing Materials, Visual Trends, 2017

Fail Proof Education Industry Marketing Tips

Posted by Ginger Hartman on Apr 27, 2017 12:05:00 PM


For anyone who has worked in the education industry, you know what I mean when I say it’s a “world all of its own.” Those new to the world of marketing for education, or for those that would just like a few extra hints, here is the ultimate secret to getting ahead of your competition.

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Topics: Creative, Team, Resources, Clients, Team Building, Learning, SEO, Social Media Marketing, Agency, Marketing, Tools, Relationships, Vision, Design Team, Education Industry Marketing, University Websites, Search Engine Marketing, Marketing Materials, Schools and Universities Marketing

11 Tips for Designing Professional Logos

Posted by Andrew Stickelman on Apr 26, 2017 11:28:00 AM

The first thing you should be doing before you even start sketching out ideas for logo concepts is identifying your client’s competitors. While researching competitor logos, you will begin to acquire a knowledge of trends and branding strategies in your client’s specific industry. 

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Topics: Typography, branding, Creative, Team, Resources, Clients, Team Building, Learning, Web Design, Agency, Marketing, Tools, Relationships, Design Team, Website Optimization, Fonts, Typeface, Pairing Fonts

6 Bad Habits That Are Making You Unproductive

Posted by David Cardoza on Mar 30, 2017 1:13:00 PM

The self-control required to develop good habits (and stop bad ones) also serves as the foundation for a strong work ethic and high productivity. Practice flexing your self-control muscle by breaking the following bad habits:

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Topics: Creative, Team, Resources, Clients, Customer Experience, Team Building, Learning, Graphic Designers, Agency, Marketing, Tools, Relationships, Creative Team, Vision, Design Team, Bad Habit

How To Stay Motivated During Times Of Failure

Posted by Ashley Tousignant on Mar 14, 2017 3:00:00 PM


The true definition of Failure is an act or instance of failing or proving unsuccessful; lack of success. Although uncomfortable, failure is inevitable. And most successful people will tell you their long list of failures before they eventually got to where they are now.

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Topics: Motivated, Motivational, Inspiration, Creative, Team, Resources, Clients, Customer Experience, Team Building, Learning, Audio Books, Agency, Marketing, Tools, Relationships, Vision, Design Team, Purposeful Commuting, Success

“Thanks 2016, It’s Been Weird”

Posted by Julio Oruna on Mar 6, 2017 12:14:00 PM

Now that 2016 is behind us, we can take a moment to look back at some great viral ad campaigns that graced us during the year. 2016 as a whole was unconventional, and some top ad campaigns of the year were no different. 

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Topics: Typography, branding, Creative, Team, Resources, Clients, Team Building, Learning, Web Design, Agency, Marketing, Tools, Relationships, Design Team, Website Optimization, Fonts, Typeface, Pairing Fonts

4 Simple Steps To Having The Best Digital Campaign

Posted by Leslie Lopez on Mar 3, 2017 1:06:00 PM


Everyone is looking for that one ultimate secret that unlocks all the success to your digital campaigns. What we all should be doing is making sure that we’re covering all our bases in order to have a strong foundation. 

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Topics: Creative, Team, Resources, Clients, Team Building, Learning, SEO, Web Design, Search Engine Optimization, Website Content, Google Ranking, Agency, Marketing, Tools, Relationships, Vision, Design Team, Website Optimization, Google

Typography Tips For Branding And Marketing

Posted by Andrew Stickelman on Feb 20, 2017 2:39:28 PM

Typography is a part of our everyday lives whether you realize it or not. You see it in product packaging, street signs, billboards, and anywhere else where you may see words and numbers.

As a graphic designer, I have always been fascinated with the connection between typography and our emotional response to it.

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Topics: Typography, branding, Creative, Team, Resources, Clients, Team Building, Learning, Web Design, Agency, Marketing, Tools, Relationships, Design Team, Website Optimization, Fonts, Typeface, Pairing Fonts

Simple Psychology Will Boost Your Marketing

Posted by Eric Nelson on Feb 16, 2017 8:57:22 AM


Understanding just a little about behavioral psychology can take you a long way in understanding the audience in and out of your industry. Of course, businesses often have many customers buying their products or services, so how can you understand all those personalities?

To find the answer, we turn to thorough and careful research on consumer behavior.

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Topics: Creative, Team, Resources, Clients, Team Building, Learning, Web Design, Psychology, Marketing Psychology, Agency, Marketing, Tools, Relationships, Vision, Design Team, Website Optimization, Consumer Behavior

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