A storyboard can be an extremely effective tool to have during your pre-production process. They tell your story in a visual way and can improve the overall thought process around your written script. The main benefit of a storyboard is to make sure that everyone is on the same page by specifying what scenes are going to be developed and how.
Topics: Creative, Resources, Clients, Learning, Agency, Marketing, Tools, Relationships, Creative Team, Vision, storyboard
A strong, powerful, well-trained voice is the secret ingredient to a successful media production. The human voice is a powerful instrument. Take Morgan Freeman or Sean Connery for example, their voices could be used in every scenario possible and it will still sound interesting and compelling.
So how can you distinguish between a good voice over and a bad one? Here are a few things to consider.
Topics: Creative, Resources, Clients, Customer Experience, Learning, Agency, Marketing, Tools, Relationships, Creative Team, Vision, Voice-Over
Although we are well into 2017 by now, it’s never too late to catch up on the trends that you should be aware of this year. You don’t always need to follow trends if they don’t work for a specific project or client, however, they will help guide you and show you where you should be looking for your inspiration throughout the year.
Topics: Typography, Creative, Team, Resources, Clients, Team Building, Learning, Agency, Marketing, Tools, Relationships, Vision, Design Team, Marketing Materials, Visual Trends, 2017
For anyone who has worked in the education industry, you know what I mean when I say it’s a “world all of its own.” Those new to the world of marketing for education, or for those that would just like a few extra hints, here is the ultimate secret to getting ahead of your competition.
Topics: Creative, Team, Resources, Clients, Team Building, Learning, SEO, Social Media Marketing, Agency, Marketing, Tools, Relationships, Vision, Design Team, Education Industry Marketing, University Websites, Search Engine Marketing, Marketing Materials, Schools and Universities Marketing
The first thing you should be doing before you even start sketching out ideas for logo concepts is identifying your client’s competitors. While researching competitor logos, you will begin to acquire a knowledge of trends and branding strategies in your client’s specific industry.
Topics: Typography, branding, Creative, Team, Resources, Clients, Team Building, Learning, Web Design, Agency, Marketing, Tools, Relationships, Design Team, Website Optimization, Fonts, Typeface, Pairing Fonts
The self-control required to develop good habits (and stop bad ones) also serves as the foundation for a strong work ethic and high productivity. Practice flexing your self-control muscle by breaking the following bad habits:
Topics: Creative, Team, Resources, Clients, Customer Experience, Team Building, Learning, Graphic Designers, Agency, Marketing, Tools, Relationships, Creative Team, Vision, Design Team, Bad Habit
The true definition of Failure is an act or instance of failing or proving unsuccessful; lack of success. Although uncomfortable, failure is inevitable. And most successful people will tell you their long list of failures before they eventually got to where they are now.
Topics: Motivated, Motivational, Inspiration, Creative, Team, Resources, Clients, Customer Experience, Team Building, Learning, Audio Books, Agency, Marketing, Tools, Relationships, Vision, Design Team, Purposeful Commuting, Success
Now that 2016 is behind us, we can take a moment to look back at some great viral ad campaigns that graced us during the year. 2016 as a whole was unconventional, and some top ad campaigns of the year were no different.
Topics: Typography, branding, Creative, Team, Resources, Clients, Team Building, Learning, Web Design, Agency, Marketing, Tools, Relationships, Design Team, Website Optimization, Fonts, Typeface, Pairing Fonts
Everyone is looking for that one ultimate secret that unlocks all the success to your digital campaigns. What we all should be doing is making sure that we’re covering all our bases in order to have a strong foundation.
Topics: Creative, Team, Resources, Clients, Team Building, Learning, SEO, Web Design, Search Engine Optimization, Website Content, Google Ranking, Agency, Marketing, Tools, Relationships, Vision, Design Team, Website Optimization, Google
Typography is a part of our everyday lives whether you realize it or not. You see it in product packaging, street signs, billboards, and anywhere else where you may see words and numbers.
As a graphic designer, I have always been fascinated with the connection between typography and our emotional response to it.
Topics: Typography, branding, Creative, Team, Resources, Clients, Team Building, Learning, Web Design, Agency, Marketing, Tools, Relationships, Design Team, Website Optimization, Fonts, Typeface, Pairing Fonts
