Now that the 2018 Winter Olympics has come to a close, we can explore all of the advertising that took home Gold. Advertisers spent $800 million on U.S. Olympic broadcaster, NBC during the 2014 Sochi Games, but NBC is now reporting more than $900 million in ads for this year’s games.
Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, WordPress, Website, Themes
At times, movies can help us escape our world and bring us to a place where we see something new. They can also be a source of inspiration to the roles that we play at our companies. Many movies show how people work hard to achieve their dreams by going the extra mile or by following their passion.
Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, WordPress, Website, Themes
With over a quarter of a million firms, construction is a crowded industry. So your best route to success is identifying what makes your company different; and please don’t just say you’re different by stating you have the best customer or quality services, and that you’re innovative, because everyone else is saying the same thing. There are many positive benefits that some simple re-branding could bring to your company.
Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, WordPress, Website, Themes
Growing up, my friends were all musicians. Imagine being the only one who wasn’t a musician. I was always jealous of their talent, but I got to grow up in the world of gigs, concerts, and campfire songs. Now, flash-forward 8 years. I embraced my love for art and design and became a graphic designer.
Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, WordPress, Website, Themes
Client relationships are the basic building blocks of any business. A solid client relationship through any project will be the strongest asset that will benefit both parties. However, managing a variety of personalities through multiple projects can be challenging at times.
Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Questions, Global Market, WordPress, Website, Themes
“Manufacturer”. It’s one of those all-encompassing words that can carry so many different meanings for so many different types of companies. And that’s exactly why there’s just no one-size-fits-all manufacturer marketing strategy. It should be clearly understood that industrial marketing is very different than consumer marketing. But even within its own category, marketing for “manufacturers” can (and must) take on many different shapes and forms.
Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, WordPress, Website, Themes
Advertising has its ups and downs, but even big brand name companies hit rock bottom sometimes. 2017 was packed with some amazing advertising campaigns, and then there was the epic fails. Here is a list of the top campaign fails of 2017.
Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, WordPress, Website, Themes
Advertising has its ups and downs, but even big brand name companies hit rock bottom sometimes. 2017 was packed with some amazing advertising campaigns, and then there was the epic fails. Here is a list of the top campaign fails of 2017.
Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, WordPress, Website, Themes
Composition is one of the most important elements in design. Having a dynamic composition will make for a more successful design overall because it is more interesting and will draw the audience’s attention. Composition is the art of organizing elements in a design into a harmonious and pleasing whole. It is important to take into consideration how objects are placed in a design or work of art.
Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide
The brand portfolio needs to support and reflect the business strategy. When you are building a brand, you must understand the business model in each product/service market in which it competes. Which leads to 2 basic questions:
Topics: branding, Brand Development, Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide
