Marketing online has evolved over the last 10 years. Consumers have gotten smarter and pickier about who they give their attention and hard earned dollars to. Gone are the days when you could just blast a purchased email list with your product or service offer and count the orders as they roll in.
Topics: Advertising, Creative, Team, Resources, Clients, Team Building, Learning, Digital Marketing, Online Advertising, Agency, Marketing, Tools, Vision, Facebook, Facebook Ads
Not so long ago, digital advertising was a thing of the future. At the turn of the century, online advertisements were the pests of the internet and you swatted them away as soon as they popped up. Fast forward to today and digital advertising has grown into one of the most customizable and efficient marketing strategies.
Topics: Advertising, Creative, Team, Resources, Clients, Team Building, Learning, Digital Marketing, SEO, Web Design, Search Engine Optimization, Website Content, Google Ranking, Agency, Marketing, Tools, Relationships, Vision, Design Team, Website Optimization, Google
Are you arranging an agreement? Attempting to bring a deal to a close? Or, possibly attempting to build office collaboration? Whatever the case, it is critical to interface with your partners and build trust. A new study in Neuromarketing shows a surprisingly simple way to do just that. And it gets better! It’s a technique you will actually enjoy using.
Topics: Creative, Team, Resources, Clients, Team Building, Learning, Psychology, Agency, Marketing, Tools, Relationships, Vision, Design Team, Food, Lunch
SO, WHAT IS A DESIGN SPRINT?
“The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at GV,” (Google Ventures) “it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use.
Topics: Creative, Team, Resources, Clients, Team Building, Learning, Agency, Marketing, Tools, Relationships, Design Team, Images, Sprint, Process
All small business owners are looking for that competitive edge to take their company to the next level. It is important to strategize marketing efforts to ensure time and energy are being allocated correctly and not wasted; as we know how valuable all business owner’s time may be.
Topics: Creative, Team, Resources, Agency, Marketing, Tools, Design, Blogs, Consumer Engagement, Content Creation
I held my breath in anticipation right before it happened. I remember the day so clearly. Even now I can smell the café mocha steaming in my mug, placed next to my computer. I’ll never forget the feeling of the first time I clicked publish on a piece of content I wrote for my very first blog.
Topics: Advertising, Creative, Team, Resources, Clients, Team Building, Learning, Digital Marketing, Online Advertising, Agency, Marketing, Tools, Vision, Facebook, Facebook Ads
It’s absolutely great being able to work in a creative industry, but it can be difficult to stay enthusiastic and inspired all the time. As a graphic designer, I am always expected to have creative ideas and I am often expected to come up with these creative ideas under tight deadlines.
Topics: Creative, Team, Resources, Clients, Team Building, Learning, Web Design, Agency, Marketing, Tools, Relationships, Design Team, Images
Gestalt is a psychology term which means "unified whole". It refers to theories of visual perception developed by German psychologists in the 1920s. These theories attempt to describe how people tend to organize visual elements into groups or unified wholes when certain principles are applied.
Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide
Flashback to 2003... Matt Mullenweg and Mike Little fork b2 cafelog and launch WordPress, a blogging platform. The ensuing ascent was gradual as they added plugins in 2004 with V1.2, a theme system in 2005 with 1.5, widgets with the new backend in 2008 with V2.5, and major releases every year since.
Topics: Creative, Team, Resources, Clients, Team Building, Learning, Agency, Marketing, Tools, Vision, Open Office, Office Environment, Positivity, Office Culture, Postive Mentality
When you think of creativity and innovation, a few names might pop in your head. Apple and Google to name a few. Companies like these are responsible for creating some of the greatest inventions of our time.
Topics: Creative, Team, Resources, Clients, Customer Experience, Team Building, Learning, Graphic Designers, Agency, Marketing, Tools, Relationships, Creative Team, Vision, Design Team
