It’s absolutely great being able to work in a creative industry, but it can be difficult to stay enthusiastic and inspired all the time. As a graphic designer, I am always expected to have creative ideas and I am often expected to come up with these creative ideas under tight deadlines.
Topics: Creative, Team, Resources, Clients, Team Building, Learning, Web Design, Agency, Marketing, Tools, Relationships, Design Team, Images
In many cases, the key to great design is to have access to great images. Content with relevant imagery is much more likely to obtain views than content without images because visuals are processed in the brain much quicker than text is.
Topics: Creative, Team, Resources, Clients, Team Building, Learning, Web Design, Agency, Marketing, Tools, Relationships, Design Team, Images
The first thing you should be doing before you even start sketching out ideas for logo concepts is identifying your client’s competitors. While researching competitor logos, you will begin to acquire a knowledge of trends and branding strategies in your client’s specific industry.
Topics: Typography, branding, Creative, Team, Resources, Clients, Team Building, Learning, Web Design, Agency, Marketing, Tools, Relationships, Design Team, Website Optimization, Fonts, Typeface, Pairing Fonts
Want to build a powerful brand for your business, but think it might be too expensive? Think again. Here are 6 steps that will help build your brand and save you money.
Topics: branding, Brand Development, Logo Design, Creative, Team, Resources, Clients, Team Building, Learning, Web Design, Agency, Marketing, Tools, Vision, Design Team, Marketing Budget, Brand
Developing creative techniques for your marketing strategy is critical when facing competitors in the construction industry. We have to remember that marketing is much more than advertising or selling.
Topics: Creative, Team, Resources, Clients, Team Building, Learning, SEO, Web Design, Search Engine Optimization, Agency, Marketing, Tools, Vision, Design Team, Website Optimization, Construction Marketing, Construction Industry, Construction SEO, Consumer Behavior, Construction Strategy
Now that 2016 is behind us, we can take a moment to look back at some great viral ad campaigns that graced us during the year. 2016 as a whole was unconventional, and some top ad campaigns of the year were no different.
Topics: Typography, branding, Creative, Team, Resources, Clients, Team Building, Learning, Web Design, Agency, Marketing, Tools, Relationships, Design Team, Website Optimization, Fonts, Typeface, Pairing Fonts
Everyone is looking for that one ultimate secret that unlocks all the success to your digital campaigns. What we all should be doing is making sure that we’re covering all our bases in order to have a strong foundation.
Topics: Creative, Team, Resources, Clients, Team Building, Learning, SEO, Web Design, Search Engine Optimization, Website Content, Google Ranking, Agency, Marketing, Tools, Relationships, Vision, Design Team, Website Optimization, Google
Typography is a part of our everyday lives whether you realize it or not. You see it in product packaging, street signs, billboards, and anywhere else where you may see words and numbers.
As a graphic designer, I have always been fascinated with the connection between typography and our emotional response to it.
Topics: Typography, branding, Creative, Team, Resources, Clients, Team Building, Learning, Web Design, Agency, Marketing, Tools, Relationships, Design Team, Website Optimization, Fonts, Typeface, Pairing Fonts
Understanding just a little about behavioral psychology can take you a long way in understanding the audience in and out of your industry. Of course, businesses often have many customers buying their products or services, so how can you understand all those personalities?
To find the answer, we turn to thorough and careful research on consumer behavior.
Topics: Creative, Team, Resources, Clients, Team Building, Learning, Web Design, Psychology, Marketing Psychology, Agency, Marketing, Tools, Relationships, Vision, Design Team, Website Optimization, Consumer Behavior
Just having great content isn’t enough to keep your website on the first page of search results on Google. In fact, there are over 200 factors in Google’s ranking algorithm. Revising your website based on these factors will rank your website higher and get you within the top results.
Topics: Creative, Team, Resources, Clients, Team Building, Learning, SEO, Web Design, Search Engine Optimization, Website Content, Google Ranking, Agency, Marketing, Tools, Relationships, Vision, Design Team, Website Optimization, Google
