One key part of being a great marketer is understanding how (and why) people think and act the way they do. And as a marketer, it’s your job to ensure your business’s survival. Without you, and without your efforts, the brand or company you represent will lose its lifeblood and will eventually shrivel up and die; I know, this is some serious stuff but no pressure.
Topics: Creative, Team, Resources, Clients, Team Building, Learning, Digital Marketing, Marketing Psychology, Agency, Marketing, Tools, Vision
Although we are well into 2017 by now, it’s never too late to catch up on the trends that you should be aware of this year. You don’t always need to follow trends if they don’t work for a specific project or client, however, they will help guide you and show you where you should be looking for your inspiration throughout the year.
Topics: Typography, Creative, Team, Resources, Clients, Team Building, Learning, Agency, Marketing, Tools, Relationships, Vision, Design Team, Marketing Materials, Visual Trends, 2017
As a designer, one of the most tedious things to work with can be typography. A design can either be made or broken depending on the typography. Many designers fear using typography or just have no purpose behind their choices at first, but you just need to learn how to use it effectively.
Topics: Typography, Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design
In the 21st century, social media is a must-have for any business. Instead of just taking a stab in the dark, businesses have to be purposeful and strategic in their social media marketing. If you want to learn how to confidently run social media for your business, keep reading.
Topics: Advertising, Creative, Team, Resources, Customer Experience, Learning, Online Advertising, Agency, Marketing, Tools, Facebook
For anyone who has worked in the education industry, you know what I mean when I say it’s a “world all of its own.” Those new to the world of marketing for education, or for those that would just like a few extra hints, here is the ultimate secret to getting ahead of your competition.
Topics: Creative, Team, Resources, Clients, Team Building, Learning, SEO, Social Media Marketing, Agency, Marketing, Tools, Relationships, Vision, Design Team, Education Industry Marketing, University Websites, Search Engine Marketing, Marketing Materials, Schools and Universities Marketing
The first thing you should be doing before you even start sketching out ideas for logo concepts is identifying your client’s competitors. While researching competitor logos, you will begin to acquire a knowledge of trends and branding strategies in your client’s specific industry.
Topics: Typography, branding, Creative, Team, Resources, Clients, Team Building, Learning, Web Design, Agency, Marketing, Tools, Relationships, Design Team, Website Optimization, Fonts, Typeface, Pairing Fonts
Starting a new project can be difficult at times; especially in those occasions where the project may not inspire you as much as others. Some projects may come easier to us than others based on our interest level on the subject matter.
Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Mood Board, Mind Map
Facebook has been one of the leaders of evolving innovative technology. And with that, Facebook has carefully crafted Advertising into what we now know as Facebook Ads.
Topics: Advertising, Creative, Team, Resources, Customer Experience, Learning, Online Advertising, Agency, Marketing, Tools, Facebook
Do you dread the thought of knowing your “Sunday Fun-day” is coming to an end and it’s back to work in the morning? You are not alone.
Topics: Creative, Team, Resources, Customer Experience, Team Building, Learning, Agency, Marketing, Tools, Creative Team, Vision, Culture
Being in the home builder industry has its advantages when it comes to social media. Because who doesn’t love scrolling through pictures and videos of new homes?!
Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Creative Team, Vision, Creativity
