Inside The Agency Blog

How to get your e-commerce site ready for the m-commerce takeover

Posted by Elizabeth Hernandez on Nov 29, 2018 10:00:00 AM

Make way for the future of online sales in the retail revenue world.

Mobile commerce (m-commerce) has made its way into the spotlight as internet users who own a smartphone have increased up to 80%.

As the number of smartphone owners have increased so have the retail sales conducted via mobile, according to Invesp. 

Their studies show that American retail sales conducted via mobile amounted to over $114 billion in 2017, and this number is expected to grow by $18 billion this year.

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Topics: Inspiration, Resources, Customer Experience, Learning, Agency, Marketing

Personal Branding – Be Purposeful

Posted by Bailey Fontes on Nov 19, 2018 10:45:00 AM

Branding doesn’t just happen.

It’s drawing, searching for inspiration, and a lot of research. It’s many revisions, puzzle cracking, and hard work.

Additionally, it is a process that requires a lot of time, love, and consideration of the company being branded.

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Topics: Inspiration, Creative, Learning, Agency, Marketing

My Top 3 Favorite Things About Being A Graphic Designer

Posted by Bailey Fontes on Oct 15, 2018 3:43:00 PM

 

Choosing a college major can be daunting.

Many students go back and forth between majors a few times before deciding on what they want to do with the rest of their lives.

I was a journalism major before deciding writing wasn’t necessarily my thing and that I was destined to be a graphic designer.

For the prospective graphic designers out there, here are 3 of my favorite things about being one:

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Topics: Inspiration, Creative, Learning, Agency, Marketing

Improve your websites user experience with mobile-first design

Posted by Elizabeth Hernandez on Oct 3, 2018 11:30:00 AM

First and foremost, what is a mobile-first design?

It is arguably one of the best strategies to create a responsive or adaptive design.

The mobile-first ideology is the idea that designing for mobile is the hardest platform to design for and therefore should be approached first in order to make designing for other devices easier.

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Topics: Inspiration, Resources, Customer Experience, Learning, Agency, Marketing

Top 5 Advertising Books to Read This Fall

Posted by Natalia Sanchez on Sep 29, 2018 11:00:00 AM

We all understand just how important reading can be in our daily habits. It helps us structure our personality and exercise our brain. Believe it or not, reading helps reduce stress and anxiety meanwhile keeping you motivated and inspired!

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Topics: Advertising, Inspiration, Team, Resources, Learning, Agency, Marketing, Tools, Website

What’s the point of a 4-year graphic design degree?

Posted by Bailey Fontes on Sep 28, 2018 8:45:00 AM

This is a consistent question I have been asked and have asked myself. In pursuing a career in this field, there is no right or wrong answer, only opinions. My opinion is that the 4-year degree is well worth the time and money. I can see why people disagree because I have personally struggled to come up with my own opinion.

Here are my answers to some questions I have been asked and have asked:

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Topics: Inspiration, Creative, Learning, Agency, Marketing

It’s Not All About the Numbers - Five Steps to Company Success

Posted by Max Halberg on Sep 27, 2018 10:00:00 AM

 

If you’re an advent follower of the Pulse Marketing “Inside The Agency Blog”, you may be confused. After all, just last month I wrote all about the importance of analytics, numbers, and reporting. Yet here I sit, just weeks later, telling you it’s not all about the numbers! Am I hypocrite, a liar, or am I just plain mad like King Aerys Targaryen of Game of Thrones fame? Let’s dive a little deeper and find out...

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Topics: Inspiration, Resources, Customer Experience, Learning, Agency, Marketing

The Act of Reflection Practice

Posted by Natalia Sanchez on Jun 12, 2018 12:00:00 PM

For a business to continue growing it is important to learn and understand communication in relations, groups, team and networks. So, how does Reflective Practice relate to all of this?

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Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, WordPress, Website, Themes

The Importance of Analytics & Reporting

Posted by Max Halberg on Jun 12, 2018 12:00:00 PM

I love numbers, and always have. I can recall growing up driving along the highway with my parents and looking at exit signs trying to guess how many letters were in each word. Grocery store price tags get me excited as I calculate price per oz or unit and find the best value possible. Charts and graphs have always make me giddy, so it’s only natural that I fell into the field of data-driven marketing where the backbone of any companies success is based off “analyzing the numbers.”

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Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, WordPress, Website, Themes

Case Study: How LoveRecon Generated 640 Leads in 2 Months Flat, Without an Established Online Presence.

Posted by Peter Diaz on Jun 12, 2018 12:00:00 PM

Warning: This is not your typical case study.

Yes, you’ll learn how LoveRecon went from a new organization with no website, no leads, and no audience to a fast growing, purpose driven brand with hundreds of interested prospects and over 1000 fresh qualified audience members.

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Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, WordPress, Website, Themes

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