Inside The Agency Blog

Did you know that your companies social media accounts could be used for more than just a way of brand awareness? Facebook and Instagram, specifically, have developed new shopping features over the past few years that will take your e-commerce sales to the next level. If you haven’t noticed, online shopping has grown tremendously in popularity in recent years and has been paving the way consumers shop. The evolution of online shopping has gone from surfing the web on desktops to purchasing on the go through our smartphones, to being able to purchase directly on our social media platforms without being redirected to a website. Yes, you heard me right, we can purchase directly from our social media platforms, specifically Facebook and Instagram. 

Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Agency, Marketing, Tools, Creativity, Essentials, Healthy Living, Productivity

I have said it before, and I will say it again. The future is MOBILE.

There is no denying that mobile devices are taking center stage in the world of e-commerce. More Americans not only own mobile devices but also purchase online through their mobile devices. Since 2018, around 79% of smartphone users have made a purchase online using their mobile phone. Not only that, but 40% of all purchases during the 2018 holiday season were made on a smartphone.

Topics: Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Essentials, E-Commerce, Website, Consumer Engagement, Mobile, Mobile Application

Believe it or not, but your web presence is one the most important aspects of your business or brand. Your website is almost always going to be either the first or second impression someone has of you or your business. That’s why it’s extremely important that the first impression of your website captivates your user.

Topics: Inspiration, Resources, Customer Experience, Learning, Agency, Marketing

Make way for the future of online sales in the retail revenue world.

Mobile commerce (m-commerce) has made its way into the spotlight as internet users who own a smartphone have increased up to 80%.

As the number of smartphone owners have increased so have the retail sales conducted via mobile, according to Invesp. 

Their studies show that American retail sales conducted via mobile amounted to over $114 billion in 2017, and this number is expected to grow by $18 billion this year.

Topics: Inspiration, Resources, Customer Experience, Learning, Agency, Marketing

First and foremost, what is a mobile-first design?

It is arguably one of the best strategies to create a responsive or adaptive design.

The mobile-first ideology is the idea that designing for mobile is the hardest platform to design for and therefore should be approached first in order to make designing for other devices easier.

Topics: Inspiration, Resources, Customer Experience, Learning, Agency, Marketing