Okay... maybe not.
But marketing firms should know the huge role that basic psychological concepts play in marketing. Everything we do as marketers is based on how we believe the consumer will perceive, and then react to, the content we put out. Understanding the basic functions of the brain and what drives motivation will help improve the quality and relevance of your content, and in turn, increase your engagement.
Topics: Brand Development, Creative, Team, Resources, Clients, Team Building, Learning, Graphic Designers, Psychology, Marketing Psychology, Agency, Marketing, Creativity, Productivity
To bond or not to bond! That is the question. Team building has been given a historically bad reputation. There are always mixed feelings in the workplace about whether team building is essential or not. I’m here to tell you that it is, and it’s actually very important.
Topics: Brand Development, Creative, Team, Resources, Clients, Team Building, Learning, Graphic Designers, Agency, Marketing, Relationships, Creativity, Office Culture, Happy Office, Productivity
So you’re scrolling through Instagram and in between all the selfies and memes, there’s probably the occasional coffee and foodie posts, right? Or maybe someone just bought a new car, watch, or purse? As a brand, having your name out there from your customers along with how much they love your product isn’t just a warm feeling in your heart; it’s free advertisement!
Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Agency, Marketing, Tools, Creativity, Consumer Engagement, Content Creation, User Generated Content, Instagram, UGC
From moving to California all the way from Minnesota and finding a job at an agency within a few weeks was crazy, to say the least, but I wouldn’t change it for the world. Being at Pulse Marketing has been a huge help in shaping who I am. In 2 months it will be my 1 year work anniversary with Pulse and below are a few of my favorite things about being a Project Coordinator at this agency.
Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Agency, Marketing, Creativity, Productivity
Did you know that your companies social media accounts could be used for more than just a way of brand awareness? Facebook and Instagram, specifically, have developed new shopping features over the past few years that will take your e-commerce sales to the next level. If you haven’t noticed, online shopping has grown tremendously in popularity in recent years and has been paving the way consumers shop. The evolution of online shopping has gone from surfing the web on desktops to purchasing on the go through our smartphones, to being able to purchase directly on our social media platforms without being redirected to a website. Yes, you heard me right, we can purchase directly from our social media platforms, specifically Facebook and Instagram.
Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Agency, Marketing, Tools, Creativity, Essentials, Healthy Living, Productivity
As many graphic designers may agree, one of the hardest parts of what we do is finding ways to stay creative and inspired. Our line of work is full of countless hours plugging away behind a computer monitor moving pixels around and trying to figure out the best solution for the design. Our computers are such a major part of our lives, that we can’t imagine life without them. We use them at work and then we use them at home. I often say to people that I carry my whole life with me on my laptop and I take care of it as if it were a child; well not to that extent, but close. I love working on computers and having everything at my disposal, but after some time this can get very draining.
Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Agency, Marketing, Tools, Creativity, Essentials, Healthy Living, Productivity
There are over 1 billion mobile device owners in the world spending an average of four hours a day using them. As a business owner, how can you grab their attention while they are scrolling during that time? What if there was a creative option that could make your advertisements stand out from the rest? The answer is video. Potential customers are more inclined to engage with advertisements that have movement rather than still imagery. What’s even more exciting is the various types of videos available. Today’s technology offers multiple options of formats for creating advertising videos that keep you relevant in the digital community.
Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Agency, Marketing, Tools, Creativity, Essentials, Healthy Living, Productivity, video, Film
When someone mentions the word ‘work’, are the first words that pop into your head: mandatory, boring, and repetitive? Not for us at Pulse, and truly it shouldn’t be that way for you either. Yes, work may be mandatory (if you want to 1. Make money and 2. Keep your job) but it does not have to be boring, nor does it have to seem repetitive or never-ending. At Pulse, we have seven cultural beliefs that we use to shape how we work and interact with our coworkers. Here’s how you can change the dynamic of your workspace into a more positive one, based on our cultural beliefs and values.
Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Agency, Marketing, Tools, Creativity, Essentials, Office Culture, Productivity, balance
The design of your office is important because it sets up the entire atmosphere of your company. More and more companies are transforming their spaces into an open office layout to align with the current trends and allowing for a more collaborative environment. While not many companies may see this change as an effective one, here are some reasons to think about it from a different perspective.
Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Agency, Marketing, Tools, Creativity, Essentials, Healthy Living, Productivity, balance, travel
Recently I participated in an exercise where I wrote my own eulogy.
Morbid? Maybe.
But it made me think.
Before I put pen to paper, I started to contemplate.
What is the legacy I am leaving in this world?
Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Agency, Marketing, Tools, Creativity, Essentials, Healthy Living, Productivity, balance
