Inside The Agency Blog

Monday through Friday, 8 hours a day. That is the standard work week for an average American. When looking for a job, people will consider looking for a company that has good benefits, hours, and culture. One way companies are starting to leverage themselves with good hours and a work-life balance is by switching to a 4 day work week. Instead of working 8 hours a day for 5 days a week they work 10 hours a day for 4 days a week, typically either having Monday or Friday off. Switching to a 4 day work week from a 5 day work week has shown numerous benefits including; employees not taking as much time off, work-life balance, increase productivity, and saving money altogether. 

Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Agency, Marketing, Tools, Creativity, Essentials, Healthy Living, Productivity, balance, travel

At Pulse, we strongly encourage our employees to travel. When you travel, you experience people and cultures in a way that you never could in a book. You come back to work with new perspectives, creative ideas, and a refreshed state-of-mind. You also bring back stories that inspire and energize your coworkers. It’s definitely my favorite way to stay inspired.

Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Agency, Marketing, Tools, Creativity, Essentials, Healthy Living, Productivity, balance, travel

What the heck is SEO? 

The most popular question I’m asked by clients, friends, and business associates is the following: “So, what the heck is SEO?” This term is thrown around so often in the marketing world that it’s almost taboo these days. I believe so much of the confusion regarding it lies in its ambiguity. 

Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, SEO, Web Design, Agency, Marketing, Tools, Essentials, Productivity

Every career requires certain skills or needs that a person must possess in order to be successful at it. Take being a singer, for example. Without being highly skilled in singing and entertaining, you wouldn’t make it very far in your career. What about a graphic designer? You should have an eye for design, immense creativity, and the skills to run and work Adobe software programs — like the designers here at Pulse. Project management is no different; in order to do your job well, there are quite a few skills you need to really excel and thrive. These include communication, time management, planning, and leadership.

Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Web Design, Agency, Marketing, Tools, Essentials, Productivity

We’ve all heard the expression that actions speak louder than words. But what about when it comes to branding? 

Every brand has a core message – well, every successful brand, that is. By that, I don’t mean just a description of its products or services, but a voice, a style, a tone: something that consumers can relate to. You may not realize it, but most of your purchasing decisions are based on subconscious feelings. In fact, 90% of all buying choices made by anyone are influenced by underlying emotions or connections to a given brand. Do you still think words aren’t important?

Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Web Design, Agency, Marketing, Tools, Essentials, Content Creation

Creating graphics can be a daunting task for anyone just starting out in the world of web design. The graphics are very important to the success of a website because they are what keeps your audience engaged. People may come to your site for information, but the images are what truly captivates them. Images set the whole tone of your site; within a few seconds, people can determine whether they even like your site and think it is worth exploring simply based on a few images.

Topics: Creative, Team, Resources, Clients, Learning, Graphic Designers, Web Design, Agency, Marketing, Tools, Essentials, Website, Web Graphics

Logos are an important part of any company or business, as they are the identity of the company. It is essential to have a strong and memorable logo.

Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

Composition is one of the most important elements in design. Having a dynamic composition will make for a more successful design overall because it is more interesting and will draw the audience’s attention. Composition is the art of organizing elements in a design into a harmonious and pleasing whole. It is important to take into consideration how objects are placed in a design or work of art.

Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

The brand portfolio needs to support and reflect the business strategy. When you are building a brand, you must understand the business model in each product/service market in which it competes. Which leads to 2 basic questions:

• What is the business strategy?
• How are the firms and its strategic brands performing with respect to the strategy?

Topics: branding, Brand Development, Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

Most people tend to think that being a graphic designer is a solitary job. You hide out in a room and work on your computer, magically creating these designs and sending them off to clients. While this may be true, it does not have to be. One of the best parts of being a graphic designer is being able to collaborate with other designers. 

Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide