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Marley Penagos

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Should Marketing Firms Be Hiring Psych Majors?

Posted by Marley Penagos on Nov 20, 2019 9:00:00 AM

Okay... maybe not. 

But marketing firms should know the huge role that basic psychological concepts play in marketing. Everything we do as marketers is based on how we believe the consumer will perceive, and then react to, the content we put out. Understanding the basic functions of the brain and what drives motivation will help improve the quality and relevance of your content, and in turn, increase your engagement. 

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Topics: Brand Development, Creative, Team, Resources, Clients, Team Building, Learning, Graphic Designers, Psychology, Marketing Psychology, Agency, Marketing, Creativity, Productivity

How Our 7 Cultural Beliefs Could Change Your Workplace For The Better

Posted by Marley Penagos on Sep 17, 2019 12:30:00 PM

When someone mentions the word ‘work’, are the first words that pop into your head: mandatory, boring, and repetitive? Not for us at Pulse, and truly it shouldn’t be that way for you either. Yes, work may be mandatory (if you want to 1. Make money and 2. Keep your job) but it does not have to be boring, nor does it have to seem repetitive or never-ending. At Pulse, we have seven cultural beliefs that we use to shape how we work and interact with our coworkers. Here’s how you can change the dynamic of your workspace into a more positive one, based on our cultural beliefs and values. 

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Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Agency, Marketing, Tools, Creativity, Essentials, Office Culture, Productivity, balance

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