One of the most important things to have in a business, whether it is a small family owned business or a huge corporate entity, is a brand style guide. A brand style guide is essentially the DNA of a business. It holds the framework for every aspect of the business as a brand.
Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide
It may be overwhelming to some when looking for a new WordPress website theme. There are so many different layouts, options, styles, etc. that it can easily become frustrating. How do you choose the best one? How do you know that it will fit your needs?
Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, WordPress, Website, Themes
There are infinite sources of stress in the workplace from unachievable deadlines, upset clients, never-ending workload, demanding managers and much more. This can negatively affect your performance, productivity and attitude at work, which ultimately affects your culture at work.
Topics: Creative, Team, Resources, Customer Experience, Team Building, Learning, Agency, Marketing, Tools, Creative Team, Vision, Culture, Postive Mentality, Stress Free, Happy Office
It’s 2017. If you haven’t been under a rock (which I’m going to go ahead and assume you haven’t), you know that the internet is dominating the world. In a philosophical sense, the internet has completely altered global culture forever.
Topics: Creative, Team, Resources, Clients, Team Building, Learning, Agency, Marketing, Tools, Vision, Global Market, Online, E-Commerce
In the world of growing ad budgets and shortening attention spans, how do you successfully get more people to see what you’ve got to offer and then follow through to make a purchase or get in contact with you?
Topics: Advertising, Creative, Team, Resources, Clients, Team Building, Learning, Digital Marketing, Online Advertising, Agency, Marketing, Tools, Vision, Facebook, Facebook Ads
The term “google” has been interchangeable with “search” for some time now. The phrase “google it” has nearly completely replaced “find the answer” with Millennials and Gen X’ers alike. In turn, this has produced the stunningly massive field of SEO, or Search Engine Optimization.
Topics: Creative, Team, Resources, Clients, Team Building, Learning, Agency, Marketing, Tools, Vision, Open Office, Office Environment, Positivity, Office Culture, Postive Mentality
Have you ever had this thought before work? "Ugh, I don't want to go into work today." If you’re like most of us, then your answer is probably yes, and for those who said no, hats off to you! It is true, work can be less-than-pleasant at times, but going into the office with a positive attitude can make for some rewarding benefits.
Topics: Creative, Team, Resources, Clients, Team Building, Learning, Agency, Marketing, Tools, Vision, Open Office, Office Environment, Positivity, Office Culture, Postive Mentality
A storyboard can be an extremely effective tool to have during your pre-production process. They tell your story in a visual way and can improve the overall thought process around your written script. The main benefit of a storyboard is to make sure that everyone is on the same page by specifying what scenes are going to be developed and how.
Topics: Creative, Resources, Clients, Learning, Agency, Marketing, Tools, Relationships, Creative Team, Vision, storyboard
It is not uncommon to hear about the new trend of bringing your pet into the office for a day. Actually, pet-friendly workplaces are becoming more and more common in today’s business culture. Google, Amazon, Ben & Jerry’s, Etsy, and many other large companies allow their employees to bring pets into work.
Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Vision, Open Office, Office Environment
A strong, powerful, well-trained voice is the secret ingredient to a successful media production. The human voice is a powerful instrument. Take Morgan Freeman or Sean Connery for example, their voices could be used in every scenario possible and it will still sound interesting and compelling.
So how can you distinguish between a good voice over and a bad one? Here are a few things to consider.
Topics: Creative, Resources, Clients, Customer Experience, Learning, Agency, Marketing, Tools, Relationships, Creative Team, Vision, Voice-Over
