Inside The Agency Blog

Developing an Identity – The Process of Creating a Logo

Posted by Julio Oruna on Mar 6, 2019 1:40:16 PM

Logos are an important part of any company or business, as they are the identity of the company. It is essential to have a strong and memorable logo.

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Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

How Animals Are Making Us Buy – Top Animal Advertising Campaigns

Posted by Natalia Sanchez on Nov 16, 2018 12:07:00 PM

“Animals offer connections such as companionship, loyalty, and obedience, when humans do not always offer the same things in such a simple form,” – Braunwart

Incorporating pets as part of an advertising campaign has created every marketer’s goal of emotional connection. The way one can make an emotional connection with the target demographic is to relate to them on a personal level and an excellent way to capture their attention is incorporating animals. Because who doesn’t love animals?

Let’s take a minute to see some of the top ads including animals throughout the years that produced a strong emotional connection.

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Topics: branding, Brand Development, Resources, Tools, Brand

Brand Identity vs Brand Equity: What's the Real Difference?

Posted by Natalia Sanchez on Oct 29, 2018 9:30:00 AM

 

Knowing the key difference between Brand Identity and Brand Equity and how both are highly important for a business can help bring recognition and sets it apart from the competition.

The differentiation between brand equity and brand identity lies in the scope of each concept.

So, what really is the difference between both?

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Topics: branding, Brand Development, Resources, Tools, Brand

Top 5 Advertising Books to Read This Fall

Posted by Natalia Sanchez on Sep 29, 2018 11:00:00 AM

We all understand just how important reading can be in our daily habits. It helps us structure our personality and exercise our brain. Believe it or not, reading helps reduce stress and anxiety meanwhile keeping you motivated and inspired!

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Topics: Advertising, Inspiration, Team, Resources, Learning, Agency, Marketing, Tools, Website

The Act of Reflection Practice

Posted by Natalia Sanchez on Jun 12, 2018 12:00:00 PM

For a business to continue growing it is important to learn and understand communication in relations, groups, team and networks. So, how does Reflective Practice relate to all of this?

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Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, WordPress, Website, Themes

The Importance of Analytics & Reporting

Posted by Max Halberg on Jun 12, 2018 12:00:00 PM

I love numbers, and always have. I can recall growing up driving along the highway with my parents and looking at exit signs trying to guess how many letters were in each word. Grocery store price tags get me excited as I calculate price per oz or unit and find the best value possible. Charts and graphs have always make me giddy, so it’s only natural that I fell into the field of data-driven marketing where the backbone of any companies success is based off “analyzing the numbers.”

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Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, WordPress, Website, Themes

Case Study: How LoveRecon Generated 640 Leads in 2 Months Flat, Without an Established Online Presence.

Posted by Peter Diaz on Jun 12, 2018 12:00:00 PM

Warning: This is not your typical case study.

Yes, you’ll learn how LoveRecon went from a new organization with no website, no leads, and no audience to a fast growing, purpose driven brand with hundreds of interested prospects and over 1000 fresh qualified audience members.

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Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, WordPress, Website, Themes

5 Must-See TED Talks to Spark Inspiration

Posted by Ashley Tousignant on Jun 12, 2018 12:00:00 PM

It has been said that difficult roads often lead to beautiful destinations. Sometimes motivation may be difficult to come by, so it is important to find the spark that ignites your drive. Some find it in the soft tones of music, others find it through lyrical poetry, and others through story telling.

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Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, WordPress, Website, Themes

Marketing and Graphic Design

Posted by Bailey Fontes on Jun 12, 2018 12:00:00 PM

Flashback 5 years. I’m a college freshman and of course, a graphic design major. Entering college, I knew I had to choose a major, but what I didn’t know right away was that I needed to choose an emphasis as well.

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Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, WordPress, Website, Themes

Persistence is the Key

Posted by Natalia Sanchez on Apr 17, 2018 1:00:00 PM

Ever been so frustrated or disheartened in the pursuit of any of your dreams? Like most businesses small or large, they all have one thing in common, failure. I know this may sound crazy at first, but really think about it. Think of a multi-million dollar company that you know had failed at some point in the past? Crazy right?!

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Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, WordPress, Website, Themes

What Makes Us So Special

We Are Relentless: Our purpose is to accelerate the success of others by our relentless pursuit of excellence.
 
We Serve Others: Our mission is to serve others before ourselves, by exceeding expectations and supporting their journey to become industry leaders. 
 
We Invest In People: We invest in people. We believe that relationships are the foundation of success and when you invest in people, you naturally see results.

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