Inside The Agency Blog

What To Expect When You’re Expecting - Breaking Down Facebook Advertising Myths

Posted by Peter Diaz on May 7, 2019 11:00:00 AM

Facebook Advertising is still one of the best ways to reach your target audience and share your products and messages with them effectively and efficiently.

But what results should you expect when investing in your business through the platform’s robust algorithm and almost scary targeting features?

 

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Topics: Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Essentials, Facebook Ads

Benefits of a Mobile App for Your Business

Posted by Elizabeth Hernandez on Apr 30, 2019 11:00:00 AM

I have said it before, and I will say it again. The future is MOBILE.

There is no denying that mobile devices are taking center stage in the world of e-commerce. More Americans not only own mobile devices but also purchase online through their mobile devices. Since 2018, around 79% of smartphone users have made a purchase online using their mobile phone. Not only that, but 40% of all purchases during the 2018 holiday season were made on a smartphone.

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Topics: Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Essentials, E-Commerce, Website, Consumer Engagement, Mobile, Mobile Application

Generation Z: Connecting with the Most Connected

Posted by Nicole Bistram on Apr 23, 2019 11:00:00 AM

We’ve all heard all the complaints about Millennials– how they have zero attention spans, unrealistic demands, iPhone addictions, and too much privilege. Marketing to them requires immense creativity, unparalleled customer service, and all the latest and greatest technologies and platforms.

And then there’s Gen Z.

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Topics: Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Style Guide, Consumer Engagement, Content Creation, Gen-Z

How to Be More Productive and Efficient at Work

Posted by Courtney Wagner on Apr 18, 2019 12:15:00 PM

Do you ever have those days where you find yourself getting side-tracked, not being productive, and sometimes just feel like you are not getting anything done? If you feel that way pretty often, the following tips are perfect for helping you stay on track and get things done productively and efficiently at work.

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Topics: Creative, Team, Resources, Learning, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Process, Productivity

Developing an Identity – The Process of Creating a Logo

Posted by Julio Oruna on Mar 6, 2019 1:40:16 PM

Logos are an important part of any company or business, as they are the identity of the company. It is essential to have a strong and memorable logo.

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Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

How Animals Are Making Us Buy – Top Animal Advertising Campaigns

Posted by Natalia Sanchez on Nov 16, 2018 12:07:00 PM

“Animals offer connections such as companionship, loyalty, and obedience, when humans do not always offer the same things in such a simple form,” – Braunwart

Incorporating pets as part of an advertising campaign has created every marketer’s goal of emotional connection. The way one can make an emotional connection with the target demographic is to relate to them on a personal level and an excellent way to capture their attention is incorporating animals. Because who doesn’t love animals?

Let’s take a minute to see some of the top ads including animals throughout the years that produced a strong emotional connection.

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Topics: branding, Brand Development, Resources, Tools, Brand

Brand Identity vs Brand Equity: What's the Real Difference?

Posted by Natalia Sanchez on Oct 29, 2018 9:30:00 AM

 

Knowing the key difference between Brand Identity and Brand Equity and how both are highly important for a business can help bring recognition and sets it apart from the competition.

The differentiation between brand equity and brand identity lies in the scope of each concept.

So, what really is the difference between both?

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Topics: branding, Brand Development, Resources, Tools, Brand

Top 5 Advertising Books to Read This Fall

Posted by Natalia Sanchez on Sep 29, 2018 11:00:00 AM

We all understand just how important reading can be in our daily habits. It helps us structure our personality and exercise our brain. Believe it or not, reading helps reduce stress and anxiety meanwhile keeping you motivated and inspired!

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Topics: Advertising, Inspiration, Team, Resources, Learning, Agency, Marketing, Tools, Website

The Act of Reflection Practice

Posted by Natalia Sanchez on Jun 12, 2018 12:00:00 PM

For a business to continue growing it is important to learn and understand communication in relations, groups, team and networks. So, how does Reflective Practice relate to all of this?

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Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, WordPress, Website, Themes

The Importance of Analytics & Reporting

Posted by Max Halberg on Jun 12, 2018 12:00:00 PM

I love numbers, and always have. I can recall growing up driving along the highway with my parents and looking at exit signs trying to guess how many letters were in each word. Grocery store price tags get me excited as I calculate price per oz or unit and find the best value possible. Charts and graphs have always make me giddy, so it’s only natural that I fell into the field of data-driven marketing where the backbone of any companies success is based off “analyzing the numbers.”

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Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, WordPress, Website, Themes

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