What the heck is SEO?
The most popular question I’m asked by clients, friends, and business associates is the following: “So, what the heck is SEO?” This term is thrown around so often in the marketing world that it’s almost taboo these days. I believe so much of the confusion regarding it lies in its ambiguity.
Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, SEO, Web Design, Agency, Marketing, Tools, Essentials, Productivity
Every career requires certain skills or needs that a person must possess in order to be successful at it. Take being a singer, for example. Without being highly skilled in singing and entertaining, you wouldn’t make it very far in your career. What about a graphic designer? You should have an eye for design, immense creativity, and the skills to run and work Adobe software programs — like the designers here at Pulse. Project management is no different; in order to do your job well, there are quite a few skills you need to really excel and thrive. These include communication, time management, planning, and leadership.
Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Web Design, Agency, Marketing, Tools, Essentials, Productivity
We’ve all heard the expression that actions speak louder than words. But what about when it comes to branding?
Every brand has a core message – well, every successful brand, that is. By that, I don’t mean just a description of its products or services, but a voice, a style, a tone: something that consumers can relate to. You may not realize it, but most of your purchasing decisions are based on subconscious feelings. In fact, 90% of all buying choices made by anyone are influenced by underlying emotions or connections to a given brand. Do you still think words aren’t important?
Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Web Design, Agency, Marketing, Tools, Essentials, Content Creation
Creating graphics can be a daunting task for anyone just starting out in the world of web design. The graphics are very important to the success of a website because they are what keeps your audience engaged. People may come to your site for information, but the images are what truly captivates them. Images set the whole tone of your site; within a few seconds, people can determine whether they even like your site and think it is worth exploring simply based on a few images.
Topics: Creative, Team, Resources, Clients, Learning, Graphic Designers, Web Design, Agency, Marketing, Tools, Essentials, Website, Web Graphics
Guess who just got engaged?! This girl!
This is BEYOND exciting for me — I’m already looking forward to all of the things that come with this new and sparkly engagement ring. I can’t stop thinking about my color scheme, bridesmaids dresses, when the photographer will email me back, if we’ll ever find a dj in our price range…
Topics: Creative, Team, Resources, Clients, Learning, Agency, Marketing, Tools, Essentials, Productivity, focus, balance
Facts, information, and pages upon pages of words. Research can definitely seem overwhelming and daunting at times. You are hoping for success for your new idea, whether that be a new product, a new client, or even a new plan for expansion, but before you make any decisions, your first step involves a lot of research. This will help you determine your next move, the proper direction to move in, and everything you need to help you nail down all the critical financial details for success.
Topics: Creative, Team, Resources, Clients, Learning, Agency, Marketing, Tools, market research, Research, Essentials, Content Creation, Productivity
While the sales team has to overcome struggles and hurdles to acquiring a client for your company, the true test comes when they officially sign the accepted proposal. The real challenge begins when the internal team interacts with the client on a daily basis — with all the weekly check-in's, frequent emails, and even simple text messages that start to build up.
Topics: Creative, Team, Resources, Clients, Customer Experience, Learning, Agency, Marketing, Tools, Essentials, Customer Service
Facebook Advertising is still one of the best ways to reach your target audience and share your products and messages with them effectively and efficiently.
But what results should you expect when investing in your business through the platform’s robust algorithm and almost scary targeting features?
Topics: Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Essentials, Facebook Ads
I have said it before, and I will say it again. The future is MOBILE.
There is no denying that mobile devices are taking center stage in the world of e-commerce. More Americans not only own mobile devices but also purchase online through their mobile devices. Since 2018, around 79% of smartphone users have made a purchase online using their mobile phone. Not only that, but 40% of all purchases during the 2018 holiday season were made on a smartphone.
Topics: Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Essentials, E-Commerce, Website, Consumer Engagement, Mobile, Mobile Application
We’ve all heard all the complaints about Millennials– how they have zero attention spans, unrealistic demands, iPhone addictions, and too much privilege. Marketing to them requires immense creativity, unparalleled customer service, and all the latest and greatest technologies and platforms.
And then there’s Gen Z.
Topics: Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Style Guide, Consumer Engagement, Content Creation, Gen-Z
