Inside The Agency Blog

Find Your Balance: Work and Personal Life

Posted by Bailey Fontes on Jun 4, 2019 9:00:00 AM

Guess who just got engaged?! This girl!

This is BEYOND exciting for me — I’m already looking forward to all of the things that come with this new and sparkly engagement ring. I can’t stop thinking about my color scheme, bridesmaids dresses, when the photographer will email me back, if we’ll ever find a dj in our price range…

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Topics: Creative, Team, Resources, Clients, Learning, Agency, Marketing, Tools, Essentials, Productivity, focus, balance

Make Research Easy: How to Avoid Chasing Alice Into The Rabbithole

Posted by Madison Collins on May 28, 2019 9:00:00 AM

Facts, information, and pages upon pages of words. Research can definitely seem overwhelming and daunting at times. You are hoping for success for your new idea, whether that be a new product, a new client, or even a new plan for expansion, but before you make any decisions, your first step involves a lot of research. This will help you determine your next move, the proper direction to move in, and everything you need to help you nail down all the critical financial details for success.

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Topics: Creative, Team, Resources, Clients, Learning, Agency, Marketing, Tools, market research, Research, Essentials, Content Creation, Productivity

Is Your Client Your Work Best Friend?

Posted by Jade Burton on May 23, 2019 8:00:00 AM

 While the sales team has to overcome struggles and hurdles to acquiring a client for your company, the true test comes when they officially sign the accepted proposal. The real challenge begins when the internal team interacts with the client on a daily basis — with all the weekly check-in's, frequent emails, and even simple text messages that start to build up.

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Topics: Creative, Team, Resources, Clients, Customer Experience, Learning, Agency, Marketing, Tools, Essentials, Customer Service

What To Expect When You’re Expecting - Breaking Down Facebook Advertising Myths

Posted by Peter Diaz on May 7, 2019 11:00:00 AM

Facebook Advertising is still one of the best ways to reach your target audience and share your products and messages with them effectively and efficiently.

But what results should you expect when investing in your business through the platform’s robust algorithm and almost scary targeting features?

 

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Topics: Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Essentials, Facebook Ads

Benefits of a Mobile App for Your Business

Posted by Elizabeth Hernandez on Apr 30, 2019 11:00:00 AM

I have said it before, and I will say it again. The future is MOBILE.

There is no denying that mobile devices are taking center stage in the world of e-commerce. More Americans not only own mobile devices but also purchase online through their mobile devices. Since 2018, around 79% of smartphone users have made a purchase online using their mobile phone. Not only that, but 40% of all purchases during the 2018 holiday season were made on a smartphone.

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Topics: Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Essentials, E-Commerce, Website, Consumer Engagement, Mobile, Mobile Application

Generation Z: Connecting with the Most Connected

Posted by Nicole Bistram on Apr 23, 2019 11:00:00 AM

We’ve all heard all the complaints about Millennials– how they have zero attention spans, unrealistic demands, iPhone addictions, and too much privilege. Marketing to them requires immense creativity, unparalleled customer service, and all the latest and greatest technologies and platforms.

And then there’s Gen Z.

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Topics: Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Style Guide, Consumer Engagement, Content Creation, Gen-Z

How to Be More Productive and Efficient at Work

Posted by Courtney Wagner on Apr 18, 2019 12:15:00 PM

Do you ever have those days where you find yourself getting side-tracked, not being productive, and sometimes just feel like you are not getting anything done? If you feel that way pretty often, the following tips are perfect for helping you stay on track and get things done productively and efficiently at work.

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Topics: Creative, Team, Resources, Learning, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Process, Productivity

Developing an Identity – The Process of Creating a Logo

Posted by Julio Oruna on Mar 6, 2019 1:40:16 PM

Logos are an important part of any company or business, as they are the identity of the company. It is essential to have a strong and memorable logo.

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Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

How Animals Are Making Us Buy – Top Animal Advertising Campaigns

Posted by Natalia Sanchez on Nov 16, 2018 12:07:00 PM

“Animals offer connections such as companionship, loyalty, and obedience, when humans do not always offer the same things in such a simple form,” – Braunwart

Incorporating pets as part of an advertising campaign has created every marketer’s goal of emotional connection. The way one can make an emotional connection with the target demographic is to relate to them on a personal level and an excellent way to capture their attention is incorporating animals. Because who doesn’t love animals?

Let’s take a minute to see some of the top ads including animals throughout the years that produced a strong emotional connection.

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Topics: branding, Brand Development, Resources, Tools, Brand

Brand Identity vs Brand Equity: What's the Real Difference?

Posted by Natalia Sanchez on Oct 29, 2018 9:30:00 AM

 

Knowing the key difference between Brand Identity and Brand Equity and how both are highly important for a business can help bring recognition and sets it apart from the competition.

The differentiation between brand equity and brand identity lies in the scope of each concept.

So, what really is the difference between both?

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Topics: branding, Brand Development, Resources, Tools, Brand

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