Knowing the key difference between Brand Identity and Brand Equity and how both are highly important for a business can help bring recognition and sets it apart from the competition.
The differentiation between brand equity and brand identity lies in the scope of each concept.
So, what really is the difference between both?
Topics: branding, Brand Development, Resources, Tools, Brand
First and foremost, what is a mobile-first design?
It is arguably one of the best strategies to create a responsive or adaptive design.
The mobile-first ideology is the idea that designing for mobile is the hardest platform to design for and therefore should be approached first in order to make designing for other devices easier.
Topics: Inspiration, Resources, Customer Experience, Learning, Agency, Marketing
We all understand just how important reading can be in our daily habits. It helps us structure our personality and exercise our brain. Believe it or not, reading helps reduce stress and anxiety meanwhile keeping you motivated and inspired!
Topics: Advertising, Inspiration, Team, Resources, Learning, Agency, Marketing, Tools, Website
If you’re an advent follower of the Pulse Marketing “Inside The Agency Blog”, you may be confused. After all, just last month I wrote all about the importance of analytics, numbers, and reporting. Yet here I sit, just weeks later, telling you it’s not all about the numbers! Am I hypocrite, a liar, or am I just plain mad like King Aerys Targaryen of Game of Thrones fame? Let’s dive a little deeper and find out...
Topics: Inspiration, Resources, Customer Experience, Learning, Agency, Marketing
To be the best entrepreneur you can be, you must find ways to continually learn while balancing everything else on your plate.
One of our cultural beliefs at Pulse Marketing is to always pursue growth and learning.
But how do you fit in growth and learning when you can barely fit in lunch?
Good question.
Here’s the answer…
Topics: Inspiration, Resources
For a business to continue growing it is important to learn and understand communication in relations, groups, team and networks. So, how does Reflective Practice relate to all of this?
Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, WordPress, Website, Themes
I love numbers, and always have. I can recall growing up driving along the highway with my parents and looking at exit signs trying to guess how many letters were in each word. Grocery store price tags get me excited as I calculate price per oz or unit and find the best value possible. Charts and graphs have always make me giddy, so it’s only natural that I fell into the field of data-driven marketing where the backbone of any companies success is based off “analyzing the numbers.”
Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, WordPress, Website, Themes
Warning: This is not your typical case study.
Yes, you’ll learn how LoveRecon went from a new organization with no website, no leads, and no audience to a fast growing, purpose driven brand with hundreds of interested prospects and over 1000 fresh qualified audience members.
Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, WordPress, Website, Themes
It has been said that difficult roads often lead to beautiful destinations. Sometimes motivation may be difficult to come by, so it is important to find the spark that ignites your drive. Some find it in the soft tones of music, others find it through lyrical poetry, and others through story telling.
Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, WordPress, Website, Themes
Flashback 5 years. I’m a college freshman and of course, a graphic design major. Entering college, I knew I had to choose a major, but what I didn’t know right away was that I needed to choose an emphasis as well.
Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, WordPress, Website, Themes
