Inside The Agency Blog

 In the world of growing ad budgets and shortening attention spans, how do you successfully get more people to see what you’ve got to offer and then follow through to make a purchase or get in contact with you?

Topics: Advertising, Creative, Team, Resources, Clients, Team Building, Learning, Digital Marketing, Online Advertising, Agency, Marketing, Tools, Vision, Facebook, Facebook Ads

The term “google” has been interchangeable with “search” for some time now. The phrase “google it” has nearly completely replaced “find the answer” with Millennials and Gen X’ers alike.  In turn, this has produced the stunningly massive field of SEO, or Search Engine Optimization.

Topics: Creative, Team, Resources, Clients, Team Building, Learning, Agency, Marketing, Tools, Vision, Open Office, Office Environment, Positivity, Office Culture, Postive Mentality

Have you ever had this thought before work? "Ugh, I don't want to go into work today." If you’re like most of us, then your answer is probably yes, and for those who said no, hats off to you! It is true, work can be less-than-pleasant at times, but going into the office with a positive attitude can make for some rewarding benefits.

Topics: Creative, Team, Resources, Clients, Team Building, Learning, Agency, Marketing, Tools, Vision, Open Office, Office Environment, Positivity, Office Culture, Postive Mentality

 A storyboard can be an extremely effective tool to have during your pre-production process. They tell your story in a visual way and can improve the overall thought process around your written script. The main benefit of a storyboard is to make sure that everyone is on the same page by specifying what scenes are going to be developed and how. 

Topics: Creative, Resources, Clients, Learning, Agency, Marketing, Tools, Relationships, Creative Team, Vision, storyboard

A strong, powerful, well-trained voice is the secret ingredient to a successful media production. The human voice is a powerful instrument. Take Morgan Freeman or Sean Connery for example, their voices could be used in every scenario possible and it will still sound interesting and compelling.

So how can you distinguish between a good voice over and a bad one? Here are a few things to consider.

Topics: Creative, Resources, Clients, Customer Experience, Learning, Agency, Marketing, Tools, Relationships, Creative Team, Vision, Voice-Over

One key part of being a great marketer is understanding how (and why) people think and act the way they do. And as a marketer, it’s your job to ensure your business’s survival. Without you, and without your efforts, the brand or company you represent will lose its lifeblood and will eventually shrivel up and die; I know, this is some serious stuff but no pressure.

Topics: Creative, Team, Resources, Clients, Team Building, Learning, Digital Marketing, Marketing Psychology, Agency, Marketing, Tools, Vision

Although we are well into 2017 by now, it’s never too late to catch up on the trends that you should be aware of this year. You don’t always need to follow trends if they don’t work for a specific project or client, however, they will help guide you and show you where you should be looking for your inspiration throughout the year.

Topics: Typography, Creative, Team, Resources, Clients, Team Building, Learning, Agency, Marketing, Tools, Relationships, Vision, Design Team, Marketing Materials, Visual Trends, 2017

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For anyone who has worked in the education industry, you know what I mean when I say it’s a “world all of its own.” Those new to the world of marketing for education, or for those that would just like a few extra hints, here is the ultimate secret to getting ahead of your competition.

Topics: Creative, Team, Resources, Clients, Team Building, Learning, SEO, Social Media Marketing, Agency, Marketing, Tools, Relationships, Vision, Design Team, Education Industry Marketing, University Websites, Search Engine Marketing, Marketing Materials, Schools and Universities Marketing

The first thing you should be doing before you even start sketching out ideas for logo concepts is identifying your client’s competitors. While researching competitor logos, you will begin to acquire a knowledge of trends and branding strategies in your client’s specific industry. 

Topics: Typography, branding, Creative, Team, Resources, Clients, Team Building, Learning, Web Design, Agency, Marketing, Tools, Relationships, Design Team, Website Optimization, Fonts, Typeface, Pairing Fonts

The self-control required to develop good habits (and stop bad ones) also serves as the foundation for a strong work ethic and high productivity. Practice flexing your self-control muscle by breaking the following bad habits:

Topics: Creative, Team, Resources, Clients, Customer Experience, Team Building, Learning, Graphic Designers, Agency, Marketing, Tools, Relationships, Creative Team, Vision, Design Team, Bad Habit