Inside The Agency Blog

Developing an Identity – The Process of Creating a Logo

Posted by Julio Oruna on Mar 6, 2019 1:40:16 PM

Logos are an important part of any company or business, as they are the identity of the company. It is essential to have a strong and memorable logo.

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Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

How Much Should a Website Cost In 2019?

Posted by Max Halberg on Dec 13, 2018 3:10:00 PM

Are you currently in the market for a new website?

Finding the right person or company to build the platform which will soon be the online face for your brand or business can be an overwhelming endeavor.

Pricing, terms, processes – all these things can be a lot to wrap your head around.

A website built by a professional agency could cost you anywhere from $8,500 to upwards of $100,000 depending on the scope.

So why such a large fluctuation in pricing?

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Topics: Inspiration, Resources, Customer Experience, Learning, Agency, Marketing

Reduce Your Website's Bounce Rate Before It's Too Late!

Posted by Elizabeth Hernandez on Dec 12, 2018 11:19:00 AM

Believe it or not, but your web presence is one the most important aspects of your business or brand. Your website is almost always going to be either the first or second impression someone has of you or your business. That’s why it’s extremely important that the first impression of your website captivates your user.

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Topics: Inspiration, Resources, Customer Experience, Learning, Agency, Marketing

How to get your e-commerce site ready for the m-commerce takeover

Posted by Elizabeth Hernandez on Nov 29, 2018 10:00:00 AM

Make way for the future of online sales in the retail revenue world.

Mobile commerce (m-commerce) has made its way into the spotlight as internet users who own a smartphone have increased up to 80%.

As the number of smartphone owners have increased so have the retail sales conducted via mobile, according to Invesp. 

Their studies show that American retail sales conducted via mobile amounted to over $114 billion in 2017, and this number is expected to grow by $18 billion this year.

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Topics: Inspiration, Resources, Customer Experience, Learning, Agency, Marketing

How Animals Are Making Us Buy – Top Animal Advertising Campaigns

Posted by Natalia Sanchez on Nov 16, 2018 12:07:00 PM

“Animals offer connections such as companionship, loyalty, and obedience, when humans do not always offer the same things in such a simple form,” – Braunwart

Incorporating pets as part of an advertising campaign has created every marketer’s goal of emotional connection. The way one can make an emotional connection with the target demographic is to relate to them on a personal level and an excellent way to capture their attention is incorporating animals. Because who doesn’t love animals?

Let’s take a minute to see some of the top ads including animals throughout the years that produced a strong emotional connection.

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Topics: branding, Brand Development, Resources, Tools, Brand

Brand Identity vs Brand Equity: What's the Real Difference?

Posted by Natalia Sanchez on Oct 29, 2018 9:30:00 AM

 

Knowing the key difference between Brand Identity and Brand Equity and how both are highly important for a business can help bring recognition and sets it apart from the competition.

The differentiation between brand equity and brand identity lies in the scope of each concept.

So, what really is the difference between both?

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Topics: branding, Brand Development, Resources, Tools, Brand

Improve your websites user experience with mobile-first design

Posted by Elizabeth Hernandez on Oct 3, 2018 11:30:00 AM

First and foremost, what is a mobile-first design?

It is arguably one of the best strategies to create a responsive or adaptive design.

The mobile-first ideology is the idea that designing for mobile is the hardest platform to design for and therefore should be approached first in order to make designing for other devices easier.

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Topics: Inspiration, Resources, Customer Experience, Learning, Agency, Marketing

Top 5 Advertising Books to Read This Fall

Posted by Natalia Sanchez on Sep 29, 2018 11:00:00 AM

We all understand just how important reading can be in our daily habits. It helps us structure our personality and exercise our brain. Believe it or not, reading helps reduce stress and anxiety meanwhile keeping you motivated and inspired!

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Topics: Advertising, Inspiration, Team, Resources, Learning, Agency, Marketing, Tools, Website

It’s Not All About the Numbers - Five Steps to Company Success

Posted by Max Halberg on Sep 27, 2018 10:00:00 AM

 

If you’re an advent follower of the Pulse Marketing “Inside The Agency Blog”, you may be confused. After all, just last month I wrote all about the importance of analytics, numbers, and reporting. Yet here I sit, just weeks later, telling you it’s not all about the numbers! Am I hypocrite, a liar, or am I just plain mad like King Aerys Targaryen of Game of Thrones fame? Let’s dive a little deeper and find out...

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Topics: Inspiration, Resources, Customer Experience, Learning, Agency, Marketing

5 Podcasts That’ll Help You Grow Your Business

Posted by Peter Diaz on Sep 26, 2018 12:53:02 PM

To be the best entrepreneur you can be, you must find ways to continually learn while balancing everything else on your plate.

One of our cultural beliefs at Pulse Marketing is to always pursue growth and learning.

But how do you fit in growth and learning when you can barely fit in lunch?

Good question.

Here’s the answer…

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Topics: Inspiration, Resources

What Makes Us So Special

We Are Relentless: Our purpose is to accelerate the success of others by our relentless pursuit of excellence.
 
We Serve Others: Our mission is to serve others before ourselves, by exceeding expectations and supporting their journey to become industry leaders. 
 
We Invest In People: We invest in people. We believe that relationships are the foundation of success and when you invest in people, you naturally see results.

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