Inside The Agency Blog

What To Expect When You’re Expecting - Breaking Down Facebook Advertising Myths

Posted by Peter Diaz on May 7, 2019 11:00:00 AM

Facebook Advertising is still one of the best ways to reach your target audience and share your products and messages with them effectively and efficiently.

But what results should you expect when investing in your business through the platform’s robust algorithm and almost scary targeting features?

 

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Topics: Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Essentials, Facebook Ads

Benefits of a Mobile App for Your Business

Posted by Elizabeth Hernandez on Apr 30, 2019 11:00:00 AM

I have said it before, and I will say it again. The future is MOBILE.

There is no denying that mobile devices are taking center stage in the world of e-commerce. More Americans not only own mobile devices but also purchase online through their mobile devices. Since 2018, around 79% of smartphone users have made a purchase online using their mobile phone. Not only that, but 40% of all purchases during the 2018 holiday season were made on a smartphone.

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Topics: Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Essentials, E-Commerce, Website, Consumer Engagement, Mobile, Mobile Application

Generation Z: Connecting with the Most Connected

Posted by Nicole Bistram on Apr 23, 2019 11:00:00 AM

We’ve all heard all the complaints about Millennials– how they have zero attention spans, unrealistic demands, iPhone addictions, and too much privilege. Marketing to them requires immense creativity, unparalleled customer service, and all the latest and greatest technologies and platforms.

And then there’s Gen Z.

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Topics: Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Style Guide, Consumer Engagement, Content Creation, Gen-Z

Developing an Identity – The Process of Creating a Logo

Posted by Julio Oruna on Mar 6, 2019 1:40:16 PM

Logos are an important part of any company or business, as they are the identity of the company. It is essential to have a strong and memorable logo.

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Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

How Much Should a Website Cost In 2019?

Posted by Max Halberg on Dec 13, 2018 3:10:00 PM

Are you currently in the market for a new website?

Finding the right person or company to build the platform which will soon be the online face for your brand or business can be an overwhelming endeavor.

Pricing, terms, processes – all these things can be a lot to wrap your head around.

A website built by a professional agency could cost you anywhere from $8,500 to upwards of $100,000 depending on the scope.

So why such a large fluctuation in pricing?

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Topics: Inspiration, Resources, Customer Experience, Learning, Agency, Marketing

Reduce Your Website's Bounce Rate Before It's Too Late!

Posted by Elizabeth Hernandez on Dec 12, 2018 11:19:00 AM

Believe it or not, but your web presence is one the most important aspects of your business or brand. Your website is almost always going to be either the first or second impression someone has of you or your business. That’s why it’s extremely important that the first impression of your website captivates your user.

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Topics: Inspiration, Resources, Customer Experience, Learning, Agency, Marketing

How to get your e-commerce site ready for the m-commerce takeover

Posted by Elizabeth Hernandez on Nov 29, 2018 10:00:00 AM

Make way for the future of online sales in the retail revenue world.

Mobile commerce (m-commerce) has made its way into the spotlight as internet users who own a smartphone have increased up to 80%.

As the number of smartphone owners have increased so have the retail sales conducted via mobile, according to Invesp. 

Their studies show that American retail sales conducted via mobile amounted to over $114 billion in 2017, and this number is expected to grow by $18 billion this year.

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Topics: Inspiration, Resources, Customer Experience, Learning, Agency, Marketing

Improve your websites user experience with mobile-first design

Posted by Elizabeth Hernandez on Oct 3, 2018 11:30:00 AM

First and foremost, what is a mobile-first design?

It is arguably one of the best strategies to create a responsive or adaptive design.

The mobile-first ideology is the idea that designing for mobile is the hardest platform to design for and therefore should be approached first in order to make designing for other devices easier.

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Topics: Inspiration, Resources, Customer Experience, Learning, Agency, Marketing

It’s Not All About the Numbers - Five Steps to Company Success

Posted by Max Halberg on Sep 27, 2018 10:00:00 AM

 

If you’re an advent follower of the Pulse Marketing “Inside The Agency Blog”, you may be confused. After all, just last month I wrote all about the importance of analytics, numbers, and reporting. Yet here I sit, just weeks later, telling you it’s not all about the numbers! Am I hypocrite, a liar, or am I just plain mad like King Aerys Targaryen of Game of Thrones fame? Let’s dive a little deeper and find out...

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Topics: Inspiration, Resources, Customer Experience, Learning, Agency, Marketing

The Act of Reflection Practice

Posted by Natalia Sanchez on Jun 12, 2018 12:00:00 PM

For a business to continue growing it is important to learn and understand communication in relations, groups, team and networks. So, how does Reflective Practice relate to all of this?

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Topics: Inspiration, Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, WordPress, Website, Themes

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