Inside The Agency Blog

4 Essential Skills For a Successful Project Manager

Posted by Courtney Wagner on Jul 2, 2019 10:00:00 AM

Every career requires certain skills or needs that a person must possess in order to be successful at it. Take being a singer, for example. Without being highly skilled in singing and entertaining, you wouldn’t make it very far in your career. What about a graphic designer? You should have an eye for design, immense creativity, and the skills to run and work Adobe software programs — like the designers here at Pulse. Project management is no different; in order to do your job well, there are quite a few skills you need to really excel and thrive. These include communication, time management, planning, and leadership.

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Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Web Design, Agency, Marketing, Tools, Essentials, Productivity

Creating a Voice Without Speaking

Posted by Nicole Bistram on Jun 25, 2019 10:00:00 AM

We’ve all heard the expression that actions speak louder than words. But what about when it comes to branding? 

Every brand has a core message – well, every successful brand, that is. By that, I don’t mean just a description of its products or services, but a voice, a style, a tone: something that consumers can relate to. You may not realize it, but most of your purchasing decisions are based on subconscious feelings. In fact, 90% of all buying choices made by anyone are influenced by underlying emotions or connections to a given brand. Do you still think words aren’t important?

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Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Web Design, Agency, Marketing, Tools, Essentials, Content Creation

How Animals Are Making Us Buy – Top Animal Advertising Campaigns

Posted by Natalia Sanchez on Nov 16, 2018 12:07:00 PM

“Animals offer connections such as companionship, loyalty, and obedience, when humans do not always offer the same things in such a simple form,” – Braunwart

Incorporating pets as part of an advertising campaign has created every marketer’s goal of emotional connection. The way one can make an emotional connection with the target demographic is to relate to them on a personal level and an excellent way to capture their attention is incorporating animals. Because who doesn’t love animals?

Let’s take a minute to see some of the top ads including animals throughout the years that produced a strong emotional connection.

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Topics: branding, Brand Development, Resources, Tools, Brand

Brand Identity vs Brand Equity: What's the Real Difference?

Posted by Natalia Sanchez on Oct 29, 2018 9:30:00 AM

 

Knowing the key difference between Brand Identity and Brand Equity and how both are highly important for a business can help bring recognition and sets it apart from the competition.

The differentiation between brand equity and brand identity lies in the scope of each concept.

So, what really is the difference between both?

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Topics: branding, Brand Development, Resources, Tools, Brand

Brand and The Business: Building a Brand for Success

Posted by Natalia Sanchez on Dec 9, 2017 10:07:00 AM

The brand portfolio needs to support and reflect the business strategy. When you are building a brand, you must understand the business model in each product/service market in which it competes. Which leads to 2 basic questions:

  • What is the business strategy?
  • How are the firms and its strategic brands performing with respect to the strategy?
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Topics: branding, Brand Development, Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

Branding Without Breaking The Bank

Posted by Adriana Gonzalez on Mar 9, 2017 1:57:00 PM


Want to build a powerful brand for your business, but think it might be too expensive? Think again. Here are 6 steps that will help build your brand and save you money.

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Topics: branding, Brand Development, Logo Design, Creative, Team, Resources, Clients, Team Building, Learning, Web Design, Agency, Marketing, Tools, Vision, Design Team, Marketing Budget, Brand

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