Inside The Agency Blog

Recently I participated in an exercise where I wrote my own eulogy. 

Morbid? Maybe.

But it made me think. 

Before I put pen to paper, I started to contemplate.

What is the legacy I am leaving in this world? 

Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Agency, Marketing, Tools, Creativity, Essentials, Healthy Living, Productivity, balance

Monday through Friday, 8 hours a day. That is the standard work week for an average American. When looking for a job, people will consider looking for a company that has good benefits, hours, and culture. One way companies are starting to leverage themselves with good hours and a work-life balance is by switching to a 4 day work week. Instead of working 8 hours a day for 5 days a week they work 10 hours a day for 4 days a week, typically either having Monday or Friday off. Switching to a 4 day work week from a 5 day work week has shown numerous benefits including; employees not taking as much time off, work-life balance, increase productivity, and saving money altogether. 

Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Agency, Marketing, Tools, Creativity, Essentials, Healthy Living, Productivity, balance, travel

At Pulse, we strongly encourage our employees to travel. When you travel, you experience people and cultures in a way that you never could in a book. You come back to work with new perspectives, creative ideas, and a refreshed state-of-mind. You also bring back stories that inspire and energize your coworkers. It’s definitely my favorite way to stay inspired.

Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Agency, Marketing, Tools, Creativity, Essentials, Healthy Living, Productivity, balance, travel

Guess what.

 

No one will like you if you’re boring.

 

It’s harsh — but real.

 

The whole point of marketing is to make your products or services seem more appealing and purchase-worthy. How on earth are you planning to sell to people if you’re boring them to death?

Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Marketing Psychology, Agency, Marketing, Tools, market research, Essentials, Content Creation, Productivity

What the heck is SEO? 

The most popular question I’m asked by clients, friends, and business associates is the following: “So, what the heck is SEO?” This term is thrown around so often in the marketing world that it’s almost taboo these days. I believe so much of the confusion regarding it lies in its ambiguity. 

Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, SEO, Web Design, Agency, Marketing, Tools, Essentials, Productivity

Every career requires certain skills or needs that a person must possess in order to be successful at it. Take being a singer, for example. Without being highly skilled in singing and entertaining, you wouldn’t make it very far in your career. What about a graphic designer? You should have an eye for design, immense creativity, and the skills to run and work Adobe software programs — like the designers here at Pulse. Project management is no different; in order to do your job well, there are quite a few skills you need to really excel and thrive. These include communication, time management, planning, and leadership.

Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Web Design, Agency, Marketing, Tools, Essentials, Productivity

We’ve all heard the expression that actions speak louder than words. But what about when it comes to branding? 

Every brand has a core message – well, every successful brand, that is. By that, I don’t mean just a description of its products or services, but a voice, a style, a tone: something that consumers can relate to. You may not realize it, but most of your purchasing decisions are based on subconscious feelings. In fact, 90% of all buying choices made by anyone are influenced by underlying emotions or connections to a given brand. Do you still think words aren’t important?

Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Web Design, Agency, Marketing, Tools, Essentials, Content Creation

“Animals offer connections such as companionship, loyalty, and obedience, when humans do not always offer the same things in such a simple form,” – Braunwart

Incorporating pets as part of an advertising campaign has created every marketer’s goal of emotional connection. The way one can make an emotional connection with the target demographic is to relate to them on a personal level and an excellent way to capture their attention is incorporating animals. Because who doesn’t love animals?

Let’s take a minute to see some of the top ads including animals throughout the years that produced a strong emotional connection.

Topics: branding, Brand Development, Resources, Tools, Brand

 

Knowing the key difference between Brand Identity and Brand Equity and how both are highly important for a business can help bring recognition and sets it apart from the competition.

The differentiation between brand equity and brand identity lies in the scope of each concept.

So, what really is the difference between both?

Topics: branding, Brand Development, Resources, Tools, Brand

The brand portfolio needs to support and reflect the business strategy. When you are building a brand, you must understand the business model in each product/service market in which it competes. Which leads to 2 basic questions:

• What is the business strategy?
• How are the firms and its strategic brands performing with respect to the strategy?

Topics: branding, Brand Development, Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide