Facts, information, and pages upon pages of words. Research can definitely seem overwhelming and daunting at times. You are hoping for success for your new idea, whether that be a new product, a new client, or even a new plan for expansion, but before you make any decisions, your first step involves a lot of research. This will help you determine your next move, the proper direction to move in, and everything you need to help you nail down all the critical financial details for success.
Topics: Creative, Team, Resources, Clients, Learning, Agency, Marketing, Tools, market research, Research, Essentials, Content Creation, Productivity
While the sales team has to overcome struggles and hurdles to acquiring a client for your company, the true test comes when they officially sign the accepted proposal. The real challenge begins when the internal team interacts with the client on a daily basis — with all the weekly check-in's, frequent emails, and even simple text messages that start to build up.
Topics: Creative, Team, Resources, Clients, Customer Experience, Learning, Agency, Marketing, Tools, Essentials, Customer Service
Facebook Advertising is still one of the best ways to reach your target audience and share your products and messages with them effectively and efficiently.
But what results should you expect when investing in your business through the platform’s robust algorithm and almost scary targeting features?
Topics: Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Essentials, Facebook Ads
I have said it before, and I will say it again. The future is MOBILE.
There is no denying that mobile devices are taking center stage in the world of e-commerce. More Americans not only own mobile devices but also purchase online through their mobile devices. Since 2018, around 79% of smartphone users have made a purchase online using their mobile phone. Not only that, but 40% of all purchases during the 2018 holiday season were made on a smartphone.
Topics: Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Essentials, E-Commerce, Website, Consumer Engagement, Mobile, Mobile Application
We’ve all heard all the complaints about Millennials– how they have zero attention spans, unrealistic demands, iPhone addictions, and too much privilege. Marketing to them requires immense creativity, unparalleled customer service, and all the latest and greatest technologies and platforms.
And then there’s Gen Z.
Topics: Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Style Guide, Consumer Engagement, Content Creation, Gen-Z
Do you ever have those days where you find yourself getting side-tracked, not being productive, and sometimes just feel like you are not getting anything done? If you feel that way pretty often, the following tips are perfect for helping you stay on track and get things done productively and efficiently at work.
Topics: Creative, Team, Resources, Learning, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Process, Productivity
Logos are an important part of any company or business, as they are the identity of the company. It is essential to have a strong and memorable logo.
Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide
This year is my one-year anniversary at Pulse Marketing and what a year it’s been.
Being my first full-time graphic design job out of college, I never thought I would have learned and grown this much already.
Here are 3 things I wish I would have known a year ago, when starting this journey.
Topics: Inspiration, Creative, Learning, Agency, Marketing
Branding doesn’t just happen.
It’s drawing, searching for inspiration, and a lot of research. It’s many revisions, puzzle cracking, and hard work.
Additionally, it is a process that requires a lot of time, love, and consideration of the company being branded.
Topics: Inspiration, Creative, Learning, Agency, Marketing
One of the most significant elements of any truly great company is having a unique and memorable logo that people can instinctively recognize.
However, creating this company logo or mark, is not as easy as it looks.
Here are a few common logo design mistakes to avoid when tasked with creating a logo.
Topics: branding, Logo Design, Creative, Design
