Inside The Agency Blog

You’re a busy entrepreneur.

You barely have time to sleep.

In fact, sleep feels like the enemy because you know that if you don’t do the work it will never get done.

You want to grow your business but you can’t take any more work on your plate.

Maybe you feel stuck… like it’s never going to end.

Everyone tells you that you need to be working on your business instead of in it but you can’t seem to figure out how that’s even possible.

In this blog post I’ll share 4 business systems that will help you get out of your business and give you some breathing room to take your family on vacation for the first time in forever.

How does that sound?

Good, let’s dive in…

Make way for the future of online sales in the retail revenue world.

Mobile commerce (m-commerce) has made its way into the spotlight as internet users who own a smartphone have increased up to 80%.

As the number of smartphone owners have increased so have the retail sales conducted via mobile, according to Invesp. 

Their studies show that American retail sales conducted via mobile amounted to over $114 billion in 2017, and this number is expected to grow by $18 billion this year.

Branding doesn’t just happen.

It’s drawing, searching for inspiration, and a lot of research. It’s many revisions, puzzle cracking, and hard work.

Additionally, it is a process that requires a lot of time, love, and consideration of the company being branded.

“Animals offer connections such as companionship, loyalty, and obedience, when humans do not always offer the same things in such a simple form,” – Braunwart

Incorporating pets as part of an advertising campaign has created every marketer’s goal of emotional connection. The way one can make an emotional connection with the target demographic is to relate to them on a personal level and an excellent way to capture their attention is incorporating animals. Because who doesn’t love animals?

Let’s take a minute to see some of the top ads including animals throughout the years that produced a strong emotional connection.

How many email lists have you signed up for to get a special discount code or a piece of information? 

For me, the answer is probably 4 in the last week.

I most likely will never become a customer to these brands I signed up with… but that doesn’t mean they should stop trying to sell to me.

When a brand does email marketing the right way, I’ll actually consider buying.

And if their offer is something I want, I’ll buy it.

In this article I’m going to give you some marketing tactics you can implement today to ethically get more of the email leads you generate to buy your products and services.

Let’s get into it…

Knowing the key difference between Brand Identity and Brand Equity and how both are highly important for a business can help bring recognition and sets it apart from the competition.

The differentiation between brand equity and brand identity lies in the scope of each concept.

So, what really is the difference between both?

One of the most significant elements of any truly great company is having a unique and memorable logo that people can instinctively recognize.

However, creating this company logo or mark, is not as easy as it looks.

Here are a few common logo design mistakes to avoid when tasked with creating a logo.

Choosing a college major can be daunting.

Many students go back and forth between majors a few times before deciding on what they want to do with the rest of their lives.

I was a journalism major before deciding writing wasn’t necessarily my thing and that I was destined to be a graphic designer.

For the prospective graphic designers out there, here are 3 of my favorite things about being one:

Sales.

Revenue.

Fat stacks.

As a business owner or marketing director, I know you love serving your customers and clients…

But at the end of the day you need to make money.

You have payroll and bills to pay.

You’ve been told by all the marketing companies that more traffic will help grow your business…

But you haven’t seen the results they’ve promised.

First and foremost, what is a mobile-first design?

It is arguably one of the best strategies to create a responsive or adaptive design.

The mobile-first ideology is the idea that designing for mobile is the hardest platform to design for and therefore should be approached first in order to make designing for other devices easier.