Inside The Agency Blog

Benefits of a Mobile App for Your Business

Posted by Elizabeth Hernandez on Apr 30, 2019 11:00:00 AM

I have said it before, and I will say it again. The future is MOBILE.

There is no denying that mobile devices are taking center stage in the world of e-commerce. More Americans not only own mobile devices but also purchase online through their mobile devices. Since 2018, around 79% of smartphone users have made a purchase online using their mobile phone. Not only that, but 40% of all purchases during the 2018 holiday season were made on a smartphone.

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Topics: Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Essentials, E-Commerce, Website, Consumer Engagement, Mobile, Mobile Application

Generation Z: Connecting with the Most Connected

Posted by Nicole Bistram on Apr 23, 2019 11:00:00 AM

We’ve all heard all the complaints about Millennials– how they have zero attention spans, unrealistic demands, iPhone addictions, and too much privilege. Marketing to them requires immense creativity, unparalleled customer service, and all the latest and greatest technologies and platforms.

And then there’s Gen Z.

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Topics: Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Style Guide, Consumer Engagement, Content Creation, Gen-Z

6 Easy Steps To Research Your Buyer Persona...

Posted by Isabel Huynh on Nov 13, 2017 10:53:00 AM

A Persona is the first building block in a media campaign. You want to know who you are marketing to and what will get their attention.

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Topics: Advertising, Digital Marketing, Email Marketing, Internet Marketing, Website Content, Facebook Ads, Blogs, Consumer Engagement, Content Creation

Top Free Marketing Tools for Every Small Business

Posted by Ashley Tousignant on Sep 21, 2017 1:30:00 PM

All small business owners are looking for that competitive edge to take their company to the next level. It is important to strategize marketing efforts to ensure time and energy are being allocated correctly and not wasted; as we know how valuable all business owner’s time may be.

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Topics: Creative, Team, Resources, Agency, Marketing, Tools, Design, Blogs, Consumer Engagement, Content Creation

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