Inside The Agency Blog

As many graphic designers may agree, one of the hardest parts of what we do is finding ways to stay creative and inspired. Our line of work is full of countless hours plugging away behind a computer monitor moving pixels around and trying to figure out the best solution for the design. Our computers are such a major part of our lives, that we can’t imagine life without them. We use them at work and then we use them at home. I often say to people that I carry my whole life with me on my laptop and I take care of it as if it were a child; well not to that extent, but close. I love working on computers and having everything at my disposal, but after some time this can get very draining.

Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Agency, Marketing, Tools, Creativity, Essentials, Healthy Living, Productivity

Creating graphics can be a daunting task for anyone just starting out in the world of web design. The graphics are very important to the success of a website because they are what keeps your audience engaged. People may come to your site for information, but the images are what truly captivates them. Images set the whole tone of your site; within a few seconds, people can determine whether they even like your site and think it is worth exploring simply based on a few images.

Topics: Creative, Team, Resources, Clients, Learning, Graphic Designers, Web Design, Agency, Marketing, Tools, Essentials, Website, Web Graphics

Logos are an important part of any company or business, as they are the identity of the company. It is essential to have a strong and memorable logo.

Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

Composition is one of the most important elements in design. Having a dynamic composition will make for a more successful design overall because it is more interesting and will draw the audience’s attention. Composition is the art of organizing elements in a design into a harmonious and pleasing whole. It is important to take into consideration how objects are placed in a design or work of art.

Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

Most people tend to think that being a graphic designer is a solitary job. You hide out in a room and work on your computer, magically creating these designs and sending them off to clients. While this may be true, it does not have to be. One of the best parts of being a graphic designer is being able to collaborate with other designers. 

Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

Gestalt is a psychology term which means "unified whole". It refers to theories of visual perception developed by German psychologists in the 1920s. These theories attempt to describe how people tend to organize visual elements into groups or unified wholes when certain principles are applied. 

Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

One of the most important things to have in a business, whether it is a small family owned business or a huge corporate entity, is a brand style guide. A brand style guide is essentially the DNA of a business. It holds the framework for every aspect of the business as a brand.

Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

As a designer, one of the most tedious things to work with can be typography. A design can either be made or broken depending on the typography. Many designers fear using typography or just have no purpose behind their choices at first, but you just need to learn how to use it effectively. 

Topics: Typography, Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design

Starting a new project can be difficult at times; especially in those occasions where the project may not inspire you as much as others. Some projects may come easier to us than others based on our interest level on the subject matter.

Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Mood Board, Mind Map

An important practice for starting a new design project is to meet with the client and fill out a creative brief, gathering information on the client and the project at hand.

Topics: Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials