So you’re scrolling through Instagram and in between all the selfies and memes, there’s probably the occasional coffee and foodie posts, right? Or maybe someone just bought a new car, watch, or purse? As a brand, having your name out there from your customers along with how much they love your product isn’t just a warm feeling in your heart; it’s free advertisement!
Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Agency, Marketing, Tools, Creativity, Consumer Engagement, Content Creation, User Generated Content, Instagram, UGC
Guess what.
No one will like you if you’re boring.
It’s harsh — but real.
The whole point of marketing is to make your products or services seem more appealing and purchase-worthy. How on earth are you planning to sell to people if you’re boring them to death?
Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Marketing Psychology, Agency, Marketing, Tools, market research, Essentials, Content Creation, Productivity
We’ve all heard the expression that actions speak louder than words. But what about when it comes to branding?
Every brand has a core message – well, every successful brand, that is. By that, I don’t mean just a description of its products or services, but a voice, a style, a tone: something that consumers can relate to. You may not realize it, but most of your purchasing decisions are based on subconscious feelings. In fact, 90% of all buying choices made by anyone are influenced by underlying emotions or connections to a given brand. Do you still think words aren’t important?
Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Web Design, Agency, Marketing, Tools, Essentials, Content Creation
Facts, information, and pages upon pages of words. Research can definitely seem overwhelming and daunting at times. You are hoping for success for your new idea, whether that be a new product, a new client, or even a new plan for expansion, but before you make any decisions, your first step involves a lot of research. This will help you determine your next move, the proper direction to move in, and everything you need to help you nail down all the critical financial details for success.
Topics: Creative, Team, Resources, Clients, Learning, Agency, Marketing, Tools, market research, Research, Essentials, Content Creation, Productivity
We’ve all heard all the complaints about Millennials– how they have zero attention spans, unrealistic demands, iPhone addictions, and too much privilege. Marketing to them requires immense creativity, unparalleled customer service, and all the latest and greatest technologies and platforms.
And then there’s Gen Z.
Topics: Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Style Guide, Consumer Engagement, Content Creation, Gen-Z
A Persona is the first building block in a media campaign. You want to know who you are marketing to and what will get their attention.
Topics: Advertising, Digital Marketing, Email Marketing, Internet Marketing, Website Content, Facebook Ads, Blogs, Consumer Engagement, Content Creation
All small business owners are looking for that competitive edge to take their company to the next level. It is important to strategize marketing efforts to ensure time and energy are being allocated correctly and not wasted; as we know how valuable all business owner’s time may be.
Topics: Creative, Team, Resources, Agency, Marketing, Tools, Design, Blogs, Consumer Engagement, Content Creation
