Inside The Agency Blog

Personal Branding – Be Purposeful

Posted by Bailey Fontes on Nov 19, 2018 10:45:00 AM

Branding doesn’t just happen.

It’s drawing, searching for inspiration, and a lot of research. It’s many revisions, puzzle cracking, and hard work.

Additionally, it is a process that requires a lot of time, love, and consideration of the company being branded.

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Topics: Inspiration, Creative, Learning, Agency, Marketing

How Animals Are Making Us Buy – Top Animal Advertising Campaigns

Posted by Natalia Sanchez on Nov 16, 2018 12:07:00 PM

“Animals offer connections such as companionship, loyalty, and obedience, when humans do not always offer the same things in such a simple form,” – Braunwart

Incorporating pets as part of an advertising campaign has created every marketer’s goal of emotional connection. The way one can make an emotional connection with the target demographic is to relate to them on a personal level and an excellent way to capture their attention is incorporating animals. Because who doesn’t love animals?

Let’s take a minute to see some of the top ads including animals throughout the years that produced a strong emotional connection.

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Topics: branding, Brand Development, Resources, Tools, Brand

5 Effective Ways to Ethically Turn Email Leads into Paying Customers

Posted by Peter Diaz on Nov 12, 2018 11:33:00 AM

How many email lists have you signed up for to get a special discount code or a piece of information? 

For me, the answer is probably 4 in the last week.

I most likely will never become a customer to these brands I signed up with… but that doesn’t mean they should stop trying to sell to me.

When a brand does email marketing the right way, I’ll actually consider buying.

And if their offer is something I want, I’ll buy it.

In this article I’m going to give you some marketing tactics you can implement today to ethically get more of the email leads you generate to buy your products and services.

Let’s get into it…

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Topics: Advertising, Online Advertising, Web Design, Website Optimization, Facebook Ads

Brand Identity vs Brand Equity: What's the Real Difference?

Posted by Natalia Sanchez on Oct 29, 2018 9:30:00 AM


Knowing the key difference between Brand Identity and Brand Equity and how both are highly important for a business can help bring recognition and sets it apart from the competition.

The differentiation between brand equity and brand identity lies in the scope of each concept.

So, what really is the difference between both?

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Topics: branding, Brand Development, Resources, Tools, Brand

6 Vital Logo Design Mistakes to Avoid At All Costs As A Designer

Posted by Anthony Perez on Oct 22, 2018 10:15:00 AM

One of the most significant elements of any truly great company is having a unique and memorable logo that people can instinctively recognize.

However, creating this company logo or mark, is not as easy as it looks.

Here are a few common logo design mistakes to avoid when tasked with creating a logo.

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Topics: branding, Logo Design, Creative, Design

My Top 3 Favorite Things About Being A Graphic Designer

Posted by Bailey Fontes on Oct 15, 2018 3:43:00 PM


Choosing a college major can be daunting.

Many students go back and forth between majors a few times before deciding on what they want to do with the rest of their lives.

I was a journalism major before deciding writing wasn’t necessarily my thing and that I was destined to be a graphic designer.

For the prospective graphic designers out there, here are 3 of my favorite things about being one:

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Topics: Inspiration, Creative, Learning, Agency, Marketing

How to Turn Your Website Visitors into Sales

Posted by Peter Diaz on Oct 8, 2018 11:15:00 AM




Fat stacks.

As a business owner or marketing director, I know you love serving your customers and clients…

But at the end of the day you need to make money.

You have payroll and bills to pay.

You’ve been told by all the marketing companies that more traffic will help grow your business…

But you haven’t seen the results they’ve promised.

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Topics: Advertising, Online Advertising, Web Design, Website Optimization, Facebook Ads

Improve your websites user experience with mobile-first design

Posted by Elizabeth Hernandez on Oct 3, 2018 11:30:00 AM

First and foremost, what is a mobile-first design?

It is arguably one of the best strategies to create a responsive or adaptive design.

The mobile-first ideology is the idea that designing for mobile is the hardest platform to design for and therefore should be approached first in order to make designing for other devices easier.

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Topics: Inspiration, Resources, Customer Experience, Learning, Agency, Marketing

How to Create Facebook Ads That Generate More Clicks, Conversions, and Sales

Posted by Peter Diaz on Oct 1, 2018 10:00:00 AM

With more than 2 billion daily active users, Facebook is one of the first places business owners look when wanting to grow their businesses. 

And I don’t blame them.

Cutting yourself a small piece of Facebook’s pie is very attractive and can be extremely lucrative if done right!

Today I’m going to give you some tips you can use to create yourself a Facebook Ad that’ll get more clicks and generate more leads & sales.

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Topics: Advertising, Online Advertising, Facebook Ads

Top 5 Advertising Books to Read This Fall

Posted by Natalia Sanchez on Sep 29, 2018 11:00:00 AM

We all understand just how important reading can be in our daily habits. It helps us structure our personality and exercise our brain. Believe it or not, reading helps reduce stress and anxiety meanwhile keeping you motivated and inspired!

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Topics: Advertising, Inspiration, Team, Resources, Learning, Agency, Marketing, Tools, Website

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