“Animals offer connections such as companionship, loyalty, and obedience, when humans do not always offer the same things in such a simple form,” – Braunwart
Incorporating pets as part of an advertising campaign has created every marketer’s goal of emotional connection. The way one can make an emotional connection with the target demographic is to relate to them on a personal level and an excellent way to capture their attention is incorporating animals. Because who doesn’t love animals?
Let’s take a minute to see some of the top ads including animals throughout the years that produced a strong emotional connection.
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Topics:
branding,
Brand Development,
Resources,
Tools,
Brand
Knowing the key difference between Brand Identity and Brand Equity and how both are highly important for a business can help bring recognition and sets it apart from the competition.
The differentiation between brand equity and brand identity lies in the scope of each concept.
So, what really is the difference between both?
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Topics:
branding,
Brand Development,
Resources,
Tools,
Brand
We all understand just how important reading can be in our daily habits. It helps us structure our personality and exercise our brain. Believe it or not, reading helps reduce stress and anxiety meanwhile keeping you motivated and inspired!
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Topics:
Advertising,
Inspiration,
Team,
Resources,
Learning,
Agency,
Marketing,
Tools,
Website
For a business to continue growing it is important to learn and understand communication in relations, groups, team and networks. So, how does Reflective Practice relate to all of this?
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Topics:
Inspiration,
Creative,
Team,
Resources,
Customer Experience,
Learning,
Agency,
Marketing,
Tools,
WordPress,
Website,
Themes
Ever been so frustrated or disheartened in the pursuit of any of your dreams? Like most businesses small or large, they all have one thing in common, failure. I know this may sound crazy at first, but really think about it. Think of a multi-million dollar company that you know had failed at some point in the past? Crazy right?!
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Topics:
Inspiration,
Creative,
Team,
Resources,
Customer Experience,
Learning,
Agency,
Marketing,
Tools,
WordPress,
Website,
Themes
The brand portfolio needs to support and reflect the business strategy. When you are building a brand, you must understand the business model in each product/service market in which it competes. Which leads to 2 basic questions:
- What is the business strategy?
- How are the firms and its strategic brands performing with respect to the strategy?
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Topics:
branding,
Brand Development,
Creative,
Team,
Resources,
Customer Experience,
Learning,
Graphic Designers,
Agency,
Marketing,
Tools,
Creative Team,
Creative Brief,
Essentials,
Design,
Style Guide
