Inside The Agency Blog

7 Phrases Your Creative Team Should Avoid

Posted by David Cardoza on Feb 8, 2017 10:55:11 AM

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Keeping your creative team motivated can be a challenge. It's important to understand that everyone has a different style... Listen to these 8 phrases to know if your Creative team is spiraling down the wrong path. 


  1. “We’ve always done it this way”.

Just because you’re accustomed to doing things a certain way, doesn’t mean that a little change wouldn’t hurt. Marketing trends change constantly, so it only makes sense to keep an open mind towards learning new techniques in your daily workflow. In order to achieve positive results, sometimes we just need to see life through a different lens. The picture might get clearer.

  1. “That’s not my job”.

I’m sure we’ve all been there before. Overworked, stressed and then something suddenly falls onto your plate that you don’t usually do. You instantly feel trapped in a corner. Beads of sweat trickle down your forehead and then you instantly want to scream “That’s not my job”! Before you belch out in your opera voice, it might be a good idea to think of this as a great opportunity to learn something new and invest in your professional growth. Be open to change!

  1. “It’s not fair”.

Hearing this phrase in the office will come off a little immature, especially if you feel that the other kids on the playground are hogging the swing set and having all the fun. Sometimes you might get the feeling that you have more projects than your colleagues, but the truth is you and your team members are working towards the same goal, which is to make your company succeed. Take initiative and do not let your negativity slow you down. In that case, it would be a great idea to schedule a sit down with your boss to evaluate your workload. This could help to clear the air.

  1. “I will try”.

Imagine if everyone you interacted with in customer service said this. Would you ask for their service again? Using this with your team could be setting yourself up for failure. Management will see this as your way of accepting an unachievable task without giving it your best and honest effort. Staying invested and well informed can enhance your confidence level when establishing the right expectations.

  1. “I don’t need a break”.

Working at your desk for 10 hours straight could actually be less productive than you would think. We generally have around 90 minutes of creative focus until we start to lose steam. In fact, taking a 10 minute break every 90 minutes can help with creative block and reboot your brain back into your next wave of creativity. So stop staring at your scenic wallpaper and take a walk, fresh air could do you good.

  1. “I didn’t see that email”.

Maybe you’re waiting for the AOL guy’s voice to remind you that, “You’ve Got Mail”. Nowadays, office professionals rely heavily on their email for communication on important requests. Not checking your email regularly could result in missing that crucial request that might have a high level of urgency. Utilizing your mailbox’s folders can keep your inbox structured so you’re not looking for a needle in a haystack. There are several online project management tools that can make your life easier when moving that email into a trackable task. Asana and Trello are a few good ones to start with.

  1. “I don’t like the client’s vision”.

Of course the client is always right! We, as creative professionals should be well aligned with the client’s vision and it’s our job to not only facilitate their vision, but to guide and contribute our own creative ideas in order to achieve success. Sometimes we may not always agree with the path that is taken but it’s crucial that we devote our hearts and mind behind each project. The “Why” behind your client’s vision is just as important as your own. So stay invested, stay motivated and create your masterpiece for the sake of growing internally. You’ll love yourself even more when you turn that old beat up bike into a Harley.

In conclusion, letting your guard down when you’re under pressure can come natural for some of us in the workplace. Maintaining a professional behavior when you’re put in these situations is key.

Don't forget to check out our website or contact us directly at info@pulsemarketingteam.com.


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Topics: Creative, Team, Resources, Clients, Customer Experience, Team Building, Learning, Graphic Designers, Agency, Marketing, Tools, Relationships, Creative Team, Vision, Design Team

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