Inside The Agency Blog

2017 Visual Trends: This Year's Color, Design, Branding & Photography Trends

Posted by Andrew Stickelman on May 25, 2017 11:30:00 AM

Although we are well into 2017 by now, it’s never too late to catch up on the trends that you should be aware of this year. You don’t always need to follow trends if they don’t work for a specific project or client, however, they will help guide you and show you where you should be looking for your inspiration throughout the year.

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Topics: Creative, Agency, Team, Marketing, Resources, Tools, Clients, Relationships, Vision, Team Building, Learning, Design Team, Marketing Materials, Typography, Visual Trends, 2017

10 Typography Sins to Avoid When Designing

Posted by Julio Oruna on May 22, 2017 9:05:00 AM

As a designer, one of the most tedious things to work with can be typography. A design can either be made or broken depending on the typography. Many designers fear using typography or just have no purpose behind their choices at first, but you just need to learn how to use it effectively. 

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Topics: Creative, Agency, Team, Marketing, Resources, Tools, Customer Experience, Learning, Creative Brief, Creative Team, Essentials, Graphic Designers, Design, Typography

11 Tips for Designing Professional Logos

Posted by Andrew Stickelman on Apr 26, 2017 11:28:00 AM

The first thing you should be doing before you even start sketching out ideas for logo concepts is identifying your client’s competitors. While researching competitor logos, you will begin to acquire a knowledge of trends and branding strategies in your client’s specific industry. 

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Topics: Creative, Agency, Team, Marketing, Resources, Tools, Clients, Relationships, Team Building, Learning, Design Team, Web Design, Website Optimization, Typography, Fonts, branding, Typeface, Pairing Fonts

“Thanks 2016, It’s Been Weird”

Posted by Julio Oruna on Mar 6, 2017 12:14:00 PM

Now that 2016 is behind us, we can take a moment to look back at some great viral ad campaigns that graced us during the year. 2016 as a whole was unconventional, and some top ad campaigns of the year were no different. 

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Topics: Creative, Agency, Team, Marketing, Resources, Tools, Clients, Relationships, Team Building, Learning, Design Team, Web Design, Website Optimization, Typography, Fonts, branding, Typeface, Pairing Fonts

Typography Tips For Branding And Marketing

Posted by Andrew Stickelman on Feb 20, 2017 2:39:28 PM

Typography is a part of our everyday lives whether you realize it or not. You see it in product packaging, street signs, billboards, and anywhere else where you may see words and numbers.

As a graphic designer, I have always been fascinated with the connection between typography and our emotional response to it.

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Topics: Creative, Agency, Team, Marketing, Resources, Tools, Clients, Relationships, Team Building, Learning, Design Team, Web Design, Website Optimization, Typography, Fonts, branding, Typeface, Pairing Fonts

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