Inside The Agency Blog

4 Essential Skills For a Successful Project Manager

Posted by Courtney Wagner on Jul 2, 2019 10:00:00 AM

Every career requires certain skills or needs that a person must possess in order to be successful at it. Take being a singer, for example. Without being highly skilled in singing and entertaining, you wouldn’t make it very far in your career. What about a graphic designer? You should have an eye for design, immense creativity, and the skills to run and work Adobe software programs — like the designers here at Pulse. Project management is no different; in order to do your job well, there are quite a few skills you need to really excel and thrive. These include communication, time management, planning, and leadership.

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Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Web Design, Agency, Marketing, Tools, Essentials, Productivity

Creating a Voice Without Speaking

Posted by Nicole Bistram on Jun 25, 2019 10:00:00 AM

We’ve all heard the expression that actions speak louder than words. But what about when it comes to branding? 

Every brand has a core message – well, every successful brand, that is. By that, I don’t mean just a description of its products or services, but a voice, a style, a tone: something that consumers can relate to. You may not realize it, but most of your purchasing decisions are based on subconscious feelings. In fact, 90% of all buying choices made by anyone are influenced by underlying emotions or connections to a given brand. Do you still think words aren’t important?

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Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Web Design, Agency, Marketing, Tools, Essentials, Content Creation

5 Tips for Creating Graphics for Websites

Posted by Julio Oruna on Jun 18, 2019 10:00:00 AM

Creating graphics can be a daunting task for anyone just starting out in the world of web design. The graphics are very important to the success of a website because they are what keeps your audience engaged. People may come to your site for information, but the images are what truly captivates them. Images set the whole tone of your site; within a few seconds, people can determine whether they even like your site and think it is worth exploring simply based on a few images.

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Topics: Creative, Team, Resources, Clients, Learning, Graphic Designers, Web Design, Agency, Marketing, Tools, Essentials, Website, Web Graphics

Developing an Identity – The Process of Creating a Logo

Posted by Julio Oruna on Mar 6, 2019 1:40:16 PM

Logos are an important part of any company or business, as they are the identity of the company. It is essential to have a strong and memorable logo.

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Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

Tips for Dynamic Composition in Design

Posted by Julio Oruna on Jan 5, 2018 1:18:00 PM

Composition is one of the most important elements in design. Having a dynamic composition will make for a more successful design overall because it is more interesting and will draw the audience’s attention. Composition is the art of organizing elements in a design into a harmonious and pleasing whole. It is important to take into consideration how objects are placed in a design or work of art.

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Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

Brand and The Business: Building a Brand for Success

Posted by Natalia Sanchez on Dec 9, 2017 10:07:00 AM

The brand portfolio needs to support and reflect the business strategy. When you are building a brand, you must understand the business model in each product/service market in which it competes. Which leads to 2 basic questions:

  • What is the business strategy?
  • How are the firms and its strategic brands performing with respect to the strategy?
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Topics: branding, Brand Development, Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

Graphic Design Is Not a Solo Job: How to Increase Collaboration In Your Creative Team

Posted by Julio Oruna on Dec 7, 2017 10:07:00 AM

Most people tend to think that being a graphic designer is a solitary job. You hide out in a room and work on your computer, magically creating these designs and sending them off to clients. While this may be true, it does not have to be. One of the best parts of being a graphic designer is being able to collaborate with other designers. 

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Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

Graphic Design and The Gestalt Principles of Grouping

Posted by Julio Oruna on Sep 12, 2017 12:09:15 PM

Gestalt is a psychology term which means "unified whole". It refers to theories of visual perception developed by German psychologists in the 1920s. These theories attempt to describe how people tend to organize visual elements into groups or unified wholes when certain principles are applied. 

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Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

5 Ways To Make Your Team More Creative

Posted by David Cardoza on Aug 31, 2017 5:38:52 PM

When you think of creativity and innovation, a few names might pop in your head. Apple and Google to name a few. Companies like these are responsible for creating some of the greatest inventions of our time. 
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Topics: Creative, Team, Resources, Clients, Customer Experience, Team Building, Learning, Graphic Designers, Agency, Marketing, Tools, Relationships, Creative Team, Vision, Design Team

The Importance of a Brand Style Guide in Any Business

Posted by Julio Oruna on Jul 17, 2017 10:30:00 AM

One of the most important things to have in a business, whether it is a small family owned business or a huge corporate entity, is a brand style guide. A brand style guide is essentially the DNA of a business. It holds the framework for every aspect of the business as a brand.

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Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

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