Inside The Agency Blog

What To Expect When You’re Expecting - Breaking Down Facebook Advertising Myths

Posted by Peter Diaz on May 7, 2019 11:00:00 AM

Facebook Advertising is still one of the best ways to reach your target audience and share your products and messages with them effectively and efficiently.

But what results should you expect when investing in your business through the platform’s robust algorithm and almost scary targeting features?

 

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Topics: Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Essentials, Facebook Ads

Benefits of a Mobile App for Your Business

Posted by Elizabeth Hernandez on Apr 30, 2019 11:00:00 AM

I have said it before, and I will say it again. The future is MOBILE.

There is no denying that mobile devices are taking center stage in the world of e-commerce. More Americans not only own mobile devices but also purchase online through their mobile devices. Since 2018, around 79% of smartphone users have made a purchase online using their mobile phone. Not only that, but 40% of all purchases during the 2018 holiday season were made on a smartphone.

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Topics: Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Essentials, E-Commerce, Website, Consumer Engagement, Mobile, Mobile Application

Generation Z: Connecting with the Most Connected

Posted by Nicole Bistram on Apr 23, 2019 11:00:00 AM

We’ve all heard all the complaints about Millennials– how they have zero attention spans, unrealistic demands, iPhone addictions, and too much privilege. Marketing to them requires immense creativity, unparalleled customer service, and all the latest and greatest technologies and platforms.

And then there’s Gen Z.

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Topics: Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Style Guide, Consumer Engagement, Content Creation, Gen-Z

How to Be More Productive and Efficient at Work

Posted by Courtney Wagner on Apr 18, 2019 12:15:00 PM

Do you ever have those days where you find yourself getting side-tracked, not being productive, and sometimes just feel like you are not getting anything done? If you feel that way pretty often, the following tips are perfect for helping you stay on track and get things done productively and efficiently at work.

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Topics: Creative, Team, Resources, Learning, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Process, Productivity

Developing an Identity – The Process of Creating a Logo

Posted by Julio Oruna on Mar 6, 2019 1:40:16 PM

Logos are an important part of any company or business, as they are the identity of the company. It is essential to have a strong and memorable logo.

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Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

Tips for Dynamic Composition in Design

Posted by Julio Oruna on Jan 5, 2018 1:18:00 PM

Composition is one of the most important elements in design. Having a dynamic composition will make for a more successful design overall because it is more interesting and will draw the audience’s attention. Composition is the art of organizing elements in a design into a harmonious and pleasing whole. It is important to take into consideration how objects are placed in a design or work of art.

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Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

Brand and The Business: Building a Brand for Success

Posted by Natalia Sanchez on Dec 9, 2017 10:07:00 AM

The brand portfolio needs to support and reflect the business strategy. When you are building a brand, you must understand the business model in each product/service market in which it competes. Which leads to 2 basic questions:

  • What is the business strategy?
  • How are the firms and its strategic brands performing with respect to the strategy?
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Topics: branding, Brand Development, Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

Graphic Design Is Not a Solo Job: How to Increase Collaboration In Your Creative Team

Posted by Julio Oruna on Dec 7, 2017 10:07:00 AM

Most people tend to think that being a graphic designer is a solitary job. You hide out in a room and work on your computer, magically creating these designs and sending them off to clients. While this may be true, it does not have to be. One of the best parts of being a graphic designer is being able to collaborate with other designers. 

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Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

Graphic Design and The Gestalt Principles of Grouping

Posted by Julio Oruna on Sep 12, 2017 12:09:15 PM

Gestalt is a psychology term which means "unified whole". It refers to theories of visual perception developed by German psychologists in the 1920s. These theories attempt to describe how people tend to organize visual elements into groups or unified wholes when certain principles are applied. 

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Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

The Importance of a Brand Style Guide in Any Business

Posted by Julio Oruna on Jul 17, 2017 10:30:00 AM

One of the most important things to have in a business, whether it is a small family owned business or a huge corporate entity, is a brand style guide. A brand style guide is essentially the DNA of a business. It holds the framework for every aspect of the business as a brand.

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Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

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