Inside The Agency Blog

Developing an Identity – The Process of Creating a Logo

Posted by Julio Oruna on Mar 6, 2019 1:40:16 PM

Logos are an important part of any company or business, as they are the identity of the company. It is essential to have a strong and memorable logo.

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Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

Top 3 Things I Wish I Knew A Year Ago

Posted by Bailey Fontes on Dec 14, 2018 3:27:00 PM

This year is my one-year anniversary at Pulse Marketing and what a year it’s been.

Being my first full-time graphic design job out of college, I never thought I would have learned and grown this much already.

Here are 3 things I wish I would have known a year ago, when starting this journey.

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Topics: Inspiration, Creative, Learning, Agency, Marketing

How Much Should a Website Cost In 2019?

Posted by Max Halberg on Dec 13, 2018 3:10:00 PM

Are you currently in the market for a new website?

Finding the right person or company to build the platform which will soon be the online face for your brand or business can be an overwhelming endeavor.

Pricing, terms, processes – all these things can be a lot to wrap your head around.

A website built by a professional agency could cost you anywhere from $8,500 to upwards of $100,000 depending on the scope.

So why such a large fluctuation in pricing?

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Topics: Inspiration, Resources, Customer Experience, Learning, Agency, Marketing

Reduce Your Website's Bounce Rate Before It's Too Late!

Posted by Elizabeth Hernandez on Dec 12, 2018 11:19:00 AM

Believe it or not, but your web presence is one the most important aspects of your business or brand. Your website is almost always going to be either the first or second impression someone has of you or your business. That’s why it’s extremely important that the first impression of your website captivates your user.

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Topics: Inspiration, Resources, Customer Experience, Learning, Agency, Marketing

How to get your e-commerce site ready for the m-commerce takeover

Posted by Elizabeth Hernandez on Nov 29, 2018 10:00:00 AM

Make way for the future of online sales in the retail revenue world.

Mobile commerce (m-commerce) has made its way into the spotlight as internet users who own a smartphone have increased up to 80%.

As the number of smartphone owners have increased so have the retail sales conducted via mobile, according to Invesp. 

Their studies show that American retail sales conducted via mobile amounted to over $114 billion in 2017, and this number is expected to grow by $18 billion this year.

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Topics: Inspiration, Resources, Customer Experience, Learning, Agency, Marketing

Personal Branding – Be Purposeful

Posted by Bailey Fontes on Nov 19, 2018 10:45:00 AM

Branding doesn’t just happen.

It’s drawing, searching for inspiration, and a lot of research. It’s many revisions, puzzle cracking, and hard work.

Additionally, it is a process that requires a lot of time, love, and consideration of the company being branded.

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Topics: Inspiration, Creative, Learning, Agency, Marketing

My Top 3 Favorite Things About Being A Graphic Designer

Posted by Bailey Fontes on Oct 15, 2018 3:43:00 PM

 

Choosing a college major can be daunting.

Many students go back and forth between majors a few times before deciding on what they want to do with the rest of their lives.

I was a journalism major before deciding writing wasn’t necessarily my thing and that I was destined to be a graphic designer.

For the prospective graphic designers out there, here are 3 of my favorite things about being one:

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Topics: Inspiration, Creative, Learning, Agency, Marketing

Improve your websites user experience with mobile-first design

Posted by Elizabeth Hernandez on Oct 3, 2018 11:30:00 AM

First and foremost, what is a mobile-first design?

It is arguably one of the best strategies to create a responsive or adaptive design.

The mobile-first ideology is the idea that designing for mobile is the hardest platform to design for and therefore should be approached first in order to make designing for other devices easier.

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Topics: Inspiration, Resources, Customer Experience, Learning, Agency, Marketing

Top 5 Advertising Books to Read This Fall

Posted by Natalia Sanchez on Sep 29, 2018 11:00:00 AM

We all understand just how important reading can be in our daily habits. It helps us structure our personality and exercise our brain. Believe it or not, reading helps reduce stress and anxiety meanwhile keeping you motivated and inspired!

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Topics: Advertising, Inspiration, Team, Resources, Learning, Agency, Marketing, Tools, Website

What’s the point of a 4-year graphic design degree?

Posted by Bailey Fontes on Sep 28, 2018 8:45:00 AM

This is a consistent question I have been asked and have asked myself. In pursuing a career in this field, there is no right or wrong answer, only opinions. My opinion is that the 4-year degree is well worth the time and money. I can see why people disagree because I have personally struggled to come up with my own opinion.

Here are my answers to some questions I have been asked and have asked:

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Topics: Inspiration, Creative, Learning, Agency, Marketing

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We Are Relentless: Our purpose is to accelerate the success of others by our relentless pursuit of excellence.
 
We Serve Others: Our mission is to serve others before ourselves, by exceeding expectations and supporting their journey to become industry leaders. 
 
We Invest In People: We invest in people. We believe that relationships are the foundation of success and when you invest in people, you naturally see results.

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