“Animals offer connections such as companionship, loyalty, and obedience, when humans do not always offer the same things in such a simple form,” – Braunwart
Incorporating pets as part of an advertising campaign has created every marketer’s goal of emotional connection. The way one can make an emotional connection with the target demographic is to relate to them on a personal level and an excellent way to capture their attention is incorporating animals. Because who doesn’t love animals?
Let’s take a minute to see some of the top ads including animals throughout the years that produced a strong emotional connection.
This adorable commercial by Jake Scott depicts a Budweiser Clydesdales helping a puppy learn the true meaning of friendship and even creating a clever hashtag that ties it all in, #BestBuds.
Subaru loves pets! And they found a great way to demonstrate it as well.
Kia Motors had a great way of incorporating animals into their advertising and building a brand energizer to their Kia Soul.
Coldwell Banker Real Estate makes a great connection between real estate and pet adoption by simply adding how even the smallest of things can fill a home with love.
Saving the best for last! Battersea Dogs & Cat Home, shelter in the UK, had created one of the best creative emotional campaigns that has brought in more leads and generated more traffic to their website.
Pets are a serious business for many of us marketers. Today 9 out of 10 pet owners see their pets as a member of their family. More than 62 percent of Americans have a pet of their own and because of this, it is the perfect emotional connection between brands and the consumers. So next time, you may want to consider incorporating a pet in your campaign.
“Animals are not property or "things" but rather living organisms, subjects of a life, who are worthy of our compassion, respect, friendship, and support.” – Marc Bekeoff