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Julio Oruna

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Tips for Dynamic Composition in Design

Posted by Julio Oruna on Jan 5, 2018 1:18:00 PM

Composition is one of the most important elements in design. Having a dynamic composition will make for a more successful design overall because it is more interesting and will draw the audience’s attention. Composition is the art of organizing elements in a design into a harmonious and pleasing whole. It is important to take into consideration how objects are placed in a design or work of art.

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Topics: Creative, Agency, Team, Marketing, Resources, Tools, Customer Experience, Learning, Creative Brief, Creative Team, Essentials, Graphic Designers, Design, Style Guide

Graphic Design Is Not a Solo Job: How to Increase Collaboration In Your Creative Team

Posted by Julio Oruna on Dec 7, 2017 10:07:00 AM

Most people tend to think that being a graphic designer is a solitary job. You hide out in a room and work on your computer, magically creating these designs and sending them off to clients. While this may be true, it does not have to be. One of the best parts of being a graphic designer is being able to collaborate with other designers. 

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Topics: Creative, Agency, Team, Marketing, Resources, Tools, Customer Experience, Learning, Creative Brief, Creative Team, Essentials, Graphic Designers, Design, Style Guide

Graphic Design and The Gestalt Principles of Grouping

Posted by Julio Oruna on Sep 12, 2017 12:09:15 PM

Gestalt is a psychology term which means "unified whole". It refers to theories of visual perception developed by German psychologists in the 1920s. These theories attempt to describe how people tend to organize visual elements into groups or unified wholes when certain principles are applied. 

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Topics: Creative, Agency, Team, Marketing, Resources, Tools, Customer Experience, Learning, Creative Brief, Creative Team, Essentials, Graphic Designers, Design, Style Guide

The Importance of a Brand Style Guide in Any Business

Posted by Julio Oruna on Jul 17, 2017 10:30:00 AM

One of the most important things to have in a business, whether it is a small family owned business or a huge corporate entity, is a brand style guide. A brand style guide is essentially the DNA of a business. It holds the framework for every aspect of the business as a brand.

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Topics: Creative, Agency, Team, Marketing, Resources, Tools, Customer Experience, Learning, Creative Brief, Creative Team, Essentials, Graphic Designers, Design, Style Guide

10 Typography Sins to Avoid When Designing

Posted by Julio Oruna on May 22, 2017 9:05:00 AM

As a designer, one of the most tedious things to work with can be typography. A design can either be made or broken depending on the typography. Many designers fear using typography or just have no purpose behind their choices at first, but you just need to learn how to use it effectively. 

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Topics: Creative, Agency, Team, Marketing, Resources, Tools, Customer Experience, Learning, Creative Brief, Creative Team, Essentials, Graphic Designers, Design, Typography

How To Find Creative Inspiration

Posted by Julio Oruna on Apr 25, 2017 12:50:00 PM

Starting a new project can be difficult at times; especially in those occasions where the project may not inspire you as much as others. Some projects may come easier to us than others based on our interest level on the subject matter.

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Topics: Creative, Agency, Team, Marketing, Resources, Tools, Customer Experience, Learning, Creative Brief, Creative Team, Essentials, Graphic Designers, Mood Board, Mind Map

The Importance of a Creative Brief and 10 Essential Questions to Ask

Posted by Julio Oruna on Apr 6, 2017 2:10:00 PM

An important practice for starting a new design project is to meet with the client and fill out a creative brief, gathering information on the client and the project at hand.

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Topics: Creative, Agency, Team, Marketing, Resources, Tools, Customer Experience, Learning, Creative Brief, Creative Team, Essentials

“Thanks 2016, It’s Been Weird”

Posted by Julio Oruna on Mar 6, 2017 12:14:00 PM

Now that 2016 is behind us, we can take a moment to look back at some great viral ad campaigns that graced us during the year. 2016 as a whole was unconventional, and some top ad campaigns of the year were no different. 

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Topics: Creative, Agency, Team, Marketing, Resources, Tools, Clients, Relationships, Team Building, Learning, Design Team, Web Design, Website Optimization, Typography, Fonts, branding, Typeface, Pairing Fonts

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