Inside The Agency Blog

Julio Oruna

Find me on:

Recent Posts

Ways to Stay Creative without a Computer: A Graphic Designer’s Perspective

Posted by Julio Oruna on Oct 2, 2019 9:30:00 AM

As many graphic designers may agree, one of the hardest parts of what we do is finding ways to stay creative and inspired. Our line of work is full of countless hours plugging away behind a computer monitor moving pixels around and trying to figure out the best solution for the design. Our computers are such a major part of our lives, that we can’t imagine life without them. We use them at work and then we use them at home. I often say to people that I carry my whole life with me on my laptop and I take care of it as if it were a child; well not to that extent, but close. I love working on computers and having everything at my disposal, but after some time this can get very draining.

Read More

Topics: Brand Development, Creative, Team, Resources, Clients, Learning, Graphic Designers, Agency, Marketing, Tools, Creativity, Essentials, Healthy Living, Productivity

5 Tips for Creating Graphics for Websites

Posted by Julio Oruna on Jun 18, 2019 10:00:00 AM

Creating graphics can be a daunting task for anyone just starting out in the world of web design. The graphics are very important to the success of a website because they are what keeps your audience engaged. People may come to your site for information, but the images are what truly captivates them. Images set the whole tone of your site; within a few seconds, people can determine whether they even like your site and think it is worth exploring simply based on a few images.

Read More

Topics: Creative, Team, Resources, Clients, Learning, Graphic Designers, Web Design, Agency, Marketing, Tools, Essentials, Website, Web Graphics

Developing an Identity – The Process of Creating a Logo

Posted by Julio Oruna on Mar 6, 2019 1:40:16 PM

Logos are an important part of any company or business, as they are the identity of the company. It is essential to have a strong and memorable logo.

Read More

Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

Tips for Dynamic Composition in Design

Posted by Julio Oruna on Jan 5, 2018 1:18:00 PM

Composition is one of the most important elements in design. Having a dynamic composition will make for a more successful design overall because it is more interesting and will draw the audience’s attention. Composition is the art of organizing elements in a design into a harmonious and pleasing whole. It is important to take into consideration how objects are placed in a design or work of art.

Read More

Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

Graphic Design Is Not a Solo Job: How to Increase Collaboration In Your Creative Team

Posted by Julio Oruna on Dec 7, 2017 10:07:00 AM

Most people tend to think that being a graphic designer is a solitary job. You hide out in a room and work on your computer, magically creating these designs and sending them off to clients. While this may be true, it does not have to be. One of the best parts of being a graphic designer is being able to collaborate with other designers. 

Read More

Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

Graphic Design and The Gestalt Principles of Grouping

Posted by Julio Oruna on Sep 12, 2017 12:09:15 PM

Gestalt is a psychology term which means "unified whole". It refers to theories of visual perception developed by German psychologists in the 1920s. These theories attempt to describe how people tend to organize visual elements into groups or unified wholes when certain principles are applied. 

Read More

Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

The Importance of a Brand Style Guide in Any Business

Posted by Julio Oruna on Jul 17, 2017 10:30:00 AM

One of the most important things to have in a business, whether it is a small family owned business or a huge corporate entity, is a brand style guide. A brand style guide is essentially the DNA of a business. It holds the framework for every aspect of the business as a brand.

Read More

Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design, Style Guide

10 Typography Sins to Avoid When Designing

Posted by Julio Oruna on May 22, 2017 9:05:00 AM

As a designer, one of the most tedious things to work with can be typography. A design can either be made or broken depending on the typography. Many designers fear using typography or just have no purpose behind their choices at first, but you just need to learn how to use it effectively. 

Read More

Topics: Typography, Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Design

How To Find Creative Inspiration

Posted by Julio Oruna on Apr 25, 2017 12:50:00 PM

Starting a new project can be difficult at times; especially in those occasions where the project may not inspire you as much as others. Some projects may come easier to us than others based on our interest level on the subject matter.

Read More

Topics: Creative, Team, Resources, Customer Experience, Learning, Graphic Designers, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials, Mood Board, Mind Map

The Importance of a Creative Brief and 10 Essential Questions to Ask

Posted by Julio Oruna on Apr 6, 2017 2:10:00 PM

An important practice for starting a new design project is to meet with the client and fill out a creative brief, gathering information on the client and the project at hand.

Read More

Topics: Creative, Team, Resources, Customer Experience, Learning, Agency, Marketing, Tools, Creative Team, Creative Brief, Essentials

What Makes Us So Special

We Are Relentless: Our purpose is to accelerate the success of others by our relentless pursuit of excellence.
 
We Serve Others: Our mission is to serve others before ourselves, by exceeding expectations and supporting their journey to become industry leaders. 
 
We Invest In People: We invest in people. We believe that relationships are the foundation of success and when you invest in people, you naturally see results.

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all